Calexis
July 25, 2017

The Bouncing $2 Bill

When I was a little kid, our neighbourhood was not a wealthy one.  Far from it.  It could probably be described as lower middle class, mostly blue collar.
My birthday happened to come before my buddy down the street had his.  He would give me a card with a $2 bill …Read the Rest

Playing for the Second Marshmallow
July 5, 2017

Playing for the Second Marshmallow

The Mischel Marshmallow Test is a great way to determine if a child has developed self control.  With self control, …Read the Rest

Salute the 2nd Responders
June 5, 2017

Salute the 2nd Responders

Why is it always the “First Responders” who get all the glory?  They come roaring in with lights flashing and …Read the Rest

The Real Story of “Real”
May 21, 2017

The Real Story of “Real”

When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest

Keep an Email to One Thought
May 1, 2017

Keep an Email to One Thought

How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest

The 28th Amendment to the US Constitution
April 12, 2017

The 28th Amendment to the US Constitution

People in the U.S. like to treat their Constitution, and its associated Declaration of Independence, like religious works of biblical …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

Rene Levesque Is to Donald Trump As…
March 24, 2017

Rene Levesque Is to Donald Trump As…

We have written about unintended consequences before particularly with regards to Quebec.  There are many examples around the world showing …Read the Rest

Pricing Codes – How They Used To Do It Before Computerization
February 27, 2017

Pricing Codes – How They Used To Do It Before Computerization

Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest

Higher Education in the U.S. Goes Lower
February 11, 2017

Higher Education in the U.S. Goes Lower

The recent immigration ban in the United States has at least one unintended consequence.  Even if the ban is lifted, …Read the Rest

The Gamblers’ Fallacy at the Queue
February 1, 2017

The Gamblers’ Fallacy at the Queue

The Gamblers’ Fallacy is when gamblers notice that a slot machine programmed to be random has not produced a winner …Read the Rest

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