Over time there has been an erosion of the power consumers have in their purchase decisions. That power has shifted to the seller.
Many services have been outplaced from the retailer to the consumer, self serve gasoline, self checkouts at retailers, ATM machines at banks. Sellers saw it as a way …Read the Rest
I had led our pitch and won the Wendy’s account at Ronalds-Reynolds. A few months later, Wendy’s came to us …Read the Rest
Translating words is one thing, but there is more to it. There is a lot more to it. Pronunciation, cultural …Read the Rest
In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest
In advertising we see risk everywhere. Everyone in the industry always seems to be paranoid about losing their accounts. That …Read the Rest
We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada. It was …Read the Rest
Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest
The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest
There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest
Television commercials cost a lot of money to produce. If you are going to try a new approach, how …Read the Rest
One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest