My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto Rico account. We promoted the many rums that were produced on the island, which included Bacardi, Don Q, and more. We ran some elegant advertising focusing on the white version …Read the Rest
We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest
There is an old adage that You can’t read the label from inside the jar. The story is told in …Read the Rest
One of the broadcast laws in Venezuela, back in the day, was that we had to shoot commercials using local …Read the Rest
We started our little company in the early 90s and used computers as the core of our infrastructure, This was …Read the Rest
I was late for the meeting and as I walked in I mentioned that there was terrible traffic on the …Read the Rest
Here is one of our camps where I spent part of the summer while going to university. Our camp is …Read the Rest
Capitalism is based on an exchange, usually goods or services for “consideration.” Consideration these days is usually money, but in …Read the Rest
There was more to Haida Gwaii than the ruins of the Haida villages like SGang Gwaay. We also visited Tanu …Read the Rest
On our second day in Haida Gwaii, we continued south from the floating camp in the zodiac toward the very …Read the Rest
We travelled to the farthest western edge of Canada. Past where the continent ends, there is an archipelago of islands …Read the Rest