Back in the days before social media, getting an overnight announcement out had its challenges, especially if you wanted to limit who got it. Easy to do now with an email blast or a social media group.
Steelcase, one of the world’s leading manufacturers of office furniture, needed to rejuvenate its …Read the Rest
I recently was called upon to help in a municipal election in Surrey, BC. Surrey is a city of half …Read the Rest
Communications professionals love to stuff press kits with all manner of backgrounders, side stories, graphics and clips. They pad …Read the Rest
On October 17, the Canadian government legalized cannabis. The federal government left it up to the provinces to figure out …Read the Rest
Our high school janitor was Mr. Mitchell. He was always dressed in a clean khaki uniform, usually attached to a …Read the Rest
I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest
When the Gin Craze hit England with the arrival of William and Mary from the Dutch republic in the late …Read the Rest
Advertising used to have an underlying psychological cut that motivated and built loyalty. It seems to focus on short term …Read the Rest
With the recent baseball trade frenzy, the rich teams get richer and stronger – gearing up for a playoff run. …Read the Rest
Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late? These are the judgmental …Read the Rest
Perhaps no other game has more intricate rules than golf. The lawyers love this game. No where else can you …Read the Rest