Television commercials cost a lot of money to produce. If you are going to try a new approach, how do you do it without costing a lot of money. I have worked on products where we produced three finished commercials, at considerable expense, and then when we tested them, …Read the Rest
One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest
We humans seem to inherently fear the unknown, the different, the unfamiliar. – anything outside the our tribal identification. We …Read the Rest
Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest
US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest
My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto …Read the Rest
We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest
There is an old adage that You can’t read the label from inside the jar. The story is told in …Read the Rest
One of the broadcast laws in Venezuela, back in the day, was that we had to shoot commercials using local …Read the Rest
We started our little company in the early 90s and used computers as the core of our infrastructure, This was …Read the Rest
I was late for the meeting and as I walked in I mentioned that there was terrible traffic on the …Read the Rest