Calexis
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was unusual because cereals are rarely launched in Canada alone.  Usually we relaunch cereals that have been successes already in the United States, our test market to the south.
Then one day, …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Tapping the Retail Market to Reduce COVID19
April 24, 2020

Tapping the Retail Market to Reduce COVID19

The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest

Marketing in the Time of COVID19
April 17, 2020

Marketing in the Time of COVID19

There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

What To Do When You Are Totally in the Dark
March 21, 2020

What To Do When You Are Totally in the Dark

One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest

Travel Provides Perspective
March 9, 2020

Travel Provides Perspective

We humans seem to inherently fear the unknown, the different, the unfamiliar  – anything outside the our tribal identification.  We …Read the Rest

Sorry, Mr. Hepburn, The Path Forked
February 29, 2020

Sorry, Mr. Hepburn, The Path Forked

Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

How I Got the Kitchen Staff Drunk
February 12, 2020

How I Got the Kitchen Staff Drunk

My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto …Read the Rest

Milavsky’s Law
February 4, 2020

Milavsky’s Law

We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest

Page 1 of 3112345»...Last »
Powered by WordPress.
Calotropis theme by itx