When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real fruit.” This claim was not acceptable in Canada.
The logic was that the word “real” creates an artificial doubt about other products and, in any case, is gratuitous, that is, unnecessary. …Read the Rest
How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest
People in the U.S. like to treat their Constitution, and its associated Declaration of Independence, like religious works of biblical …Read the Rest
There were established rules that limited the use of well known persons in advertising to children in Canada. Then our …Read the Rest
We have written about unintended consequences before particularly with regards to Quebec. There are many examples around the world showing …Read the Rest
Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest
The recent immigration ban in the United States has at least one unintended consequence. Even if the ban is lifted, …Read the Rest
The Gamblers’ Fallacy is when gamblers notice that a slot machine programmed to be random has not produced a winner …Read the Rest
The very divisive election in the US really came down to whether folks saw their goal in life was to …Read the Rest
Ratings seriously are off for NFL games this year and there are lots of theories why. The tumultuous US election …Read the Rest
It is hard not to like one of Michael Lewis‘ books. The Undoing Project is no exception. It is …Read the Rest