Calexis
October 28, 2018

Never Introduce a Product Without the Product

On October 17, the Canadian government legalized cannabis.  The federal government left it up to the provinces to figure out distribution but it seems like no one really did the marketing calculations right.
In Ontario, for example, orders are going unfilled despite a move to throttle demand by limiting distribution until …Read the Rest

Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service
October 19, 2018

Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service

Our high school janitor was Mr. Mitchell.  He was always dressed in a clean khaki uniform, usually attached to a …Read the Rest

Cookie Cutter Radio Commercials
October 5, 2018

Cookie Cutter Radio Commercials

I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest

Cannabis, Gin and More Started as Medicine
September 15, 2018

Cannabis, Gin and More Started as Medicine

When the Gin Craze hit England with the arrival of William and Mary from the Dutch republic in the late …Read the Rest

Has the Internet Made Advertising Lazy?
September 1, 2018

Has the Internet Made Advertising Lazy?

Advertising used to have an underlying psychological cut that motivated and built loyalty.  It seems to focus on short term …Read the Rest

Sports Payroll Disparity Mirrors Individual Income Disparity
August 19, 2018

Sports Payroll Disparity Mirrors Individual Income Disparity

With the recent baseball trade frenzy, the rich teams get richer and stronger – gearing up for a playoff run.  …Read the Rest

Extra Adjectives: How the News Becomes Propaganda
July 23, 2018

Extra Adjectives: How the News Becomes Propaganda

Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late?  These are the judgmental …Read the Rest

Canadian Rules for Golf
July 8, 2018

Canadian Rules for Golf

Perhaps no other game has  more intricate rules than golf.  The lawyers love this game.  No where else can you …Read the Rest

We’re Fantastic! We’re Great!  Just Ask Us.
June 24, 2018

We’re Fantastic! We’re Great! Just Ask Us.

The latest Coca-Cola commercial telling everyone that they have “Nailed It.”  It really hits us over the head with the …Read the Rest

Celebrities as Milestones
June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked …Read the Rest

The Importance of Luck
May 12, 2018

The Importance of Luck

Few successful people claim luck to be the primary source of their successes.  Most regale you with their struggles and …Read the Rest

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