We were recently in the United States where additives are much more permitted than they are in Canada. There we found a new peanut butter blended with fish oil. On the label was a large claim for its Omega-3 content.
Our company helped launch liquid eggs with Omega-3 from fish oil …Read the Rest
Advertising and communications agencies are agents of change. As should be Marketing personel. We try to get potential customers to …Read the Rest
Retailers need action. They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market …Read the Rest
Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me …Read the Rest
As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped …Read the Rest
There are dozens of examples in the Carnie business that can be lessons for the marketing business. I’m a Carnie, …Read the Rest
Two of the key elements of Facebook are friending and likes. We ask others we know to be our friends …Read the Rest
I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest
We buy media against demographics like age, income and education. And target our creative at that target. Consistent …Read the Rest
Over the past couple months, there have been more racially fuelled riots in London. Now we have demonstrations on Wall …Read the Rest
A friend of mine decided that he was going to start a consulting business when he got down sized from …Read the Rest