Calexis
December 10, 2018

When the Dodgers Won the Day

Back in the days before social media, getting an overnight announcement out had its challenges, especially if you wanted to limit who got it.  Easy to do now with an email blast or a social media group.
Steelcase, one of the world’s leading manufacturers of office furniture, needed to rejuvenate its …Read the Rest

Campaigning 4 Weeks or 4 Ever?
November 22, 2018

Campaigning 4 Weeks or 4 Ever?

I recently was called upon to help in a municipal election in Surrey, BC. Surrey is a city of half …Read the Rest

Bumpf – What Is It Good For?
November 12, 2018

Bumpf – What Is It Good For?

Communications professionals love to stuff press kits with all manner of backgrounders, side stories, graphics and clips.  They pad …Read the Rest

Never Introduce a Product Without the Product
October 28, 2018

Never Introduce a Product Without the Product

On October 17, the Canadian government legalized cannabis.  The federal government left it up to the provinces to figure out …Read the Rest

Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service
October 19, 2018

Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service

Our high school janitor was Mr. Mitchell.  He was always dressed in a clean khaki uniform, usually attached to a …Read the Rest

Cookie Cutter Radio Commercials
October 5, 2018

Cookie Cutter Radio Commercials

I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest

Cannabis, Gin and More Started as Medicine
September 15, 2018

Cannabis, Gin and More Started as Medicine

When the Gin Craze hit England with the arrival of William and Mary from the Dutch republic in the late …Read the Rest

Has the Internet Made Advertising Lazy?
September 1, 2018

Has the Internet Made Advertising Lazy?

Advertising used to have an underlying psychological cut that motivated and built loyalty.  It seems to focus on short term …Read the Rest

Sports Payroll Disparity Mirrors Individual Income Disparity
August 19, 2018

Sports Payroll Disparity Mirrors Individual Income Disparity

With the recent baseball trade frenzy, the rich teams get richer and stronger – gearing up for a playoff run.  …Read the Rest

Extra Adjectives: How the News Becomes Propaganda
July 23, 2018

Extra Adjectives: How the News Becomes Propaganda

Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late?  These are the judgmental …Read the Rest

Canadian Rules for Golf
July 8, 2018

Canadian Rules for Golf

Perhaps no other game has  more intricate rules than golf.  The lawyers love this game.  No where else can you …Read the Rest

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