Calexis
August 7, 2020

Power Leaves the Consumer

Over time there has been an erosion of the power consumers have in their purchase decisions.  That power has shifted to the seller.
Many services have been outplaced from the retailer to the consumer, self serve gasoline, self checkouts at retailers, ATM machines at banks.  Sellers saw it as a way …Read the Rest

Stash that Hot Dog – Thanks Eddie Shack
July 26, 2020

Stash that Hot Dog – Thanks Eddie Shack

I had led our pitch and won the Wendy’s account at Ronalds-Reynolds. A few months later, Wendy’s came to us …Read the Rest

Lots in Translation
July 6, 2020

Lots in Translation

Translating words is one thing, but there is more to it.  There is a lot more to it.  Pronunciation, cultural …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

COVID19 Business Disruption = Relationship Risks
June 3, 2020

COVID19 Business Disruption = Relationship Risks

In advertising we see risk everywhere.  Everyone in the industry always seems to be paranoid about losing their accounts.  That …Read the Rest

It Was All Downhill From There
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Tapping the Retail Market to Reduce COVID19
April 24, 2020

Tapping the Retail Market to Reduce COVID19

The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest

Marketing in the Time of COVID19
April 17, 2020

Marketing in the Time of COVID19

There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

What To Do When You Are Totally in the Dark
March 21, 2020

What To Do When You Are Totally in the Dark

One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest

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