Calexis
November 20, 2017

Between, Between and Drink a Chair

Be careful with translations.  Relying on Google or any other digital translation can bring you problems,  Not just small mistakes; but mistakes where the meaning is jumbled up and confusing.
Effectively using a language that you to communicate with customers requires understanding the cultural context that it comes in.
The title of …Read the Rest

The Printer Scanner Scam
November 2, 2017

The Printer Scanner Scam

A few years ago I bought a brand new HP printer-scanner.  It printed in colour and scanned to pdf, jpeg, …Read the Rest

My Experiences Working With “Sexual Predators”
October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

The Accidental Spokesman
August 20, 2017

The Accidental Spokesman

A lot of products and companies use a spokesman.  And there are a lot of risks associated with putting your …Read the Rest

The Bouncing $2 Bill
July 25, 2017

The Bouncing $2 Bill

When I was a little kid, our neighbourhood was not a wealthy one.  Far from it.  It could probably be …Read the Rest

Playing for the Second Marshmallow
July 5, 2017

Playing for the Second Marshmallow

The Mischel Marshmallow Test is a great way to determine if a child has developed self control.  With self control, …Read the Rest

Salute the 2nd Responders
June 5, 2017

Salute the 2nd Responders

Why is it always the “First Responders” who get all the glory?  They come roaring in with lights flashing and …Read the Rest

The Real Story of “Real”
May 21, 2017

The Real Story of “Real”

When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest

Keep an Email to One Thought
May 1, 2017

Keep an Email to One Thought

How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest

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