Calexis
October 25, 2020

My Glorious Trip to a Danger Zone of Death – Florida

We received the bad news that our house in Florida was broken into by drunken man. The Police captured the man a block or so away thanks to the quick thinking of our vigilant neighbour.  The man was too drunk or drugged up to walk, so the police called an …Read the Rest

Cognitive Dissonance Reduction in the U.S.
October 15, 2020

Cognitive Dissonance Reduction in the U.S.

The United States seems to have been going through cognitive dissonance reduction for more than 100 years.  It is trying …Read the Rest

The Cop Is a Canadian Too!
October 5, 2020

The Cop Is a Canadian Too!

I was driving along on a city street in my car, speaking, hands free, to a friend in California.  As …Read the Rest

Tell Me How It Feels… says the Lazy Interviewer
September 15, 2020

Tell Me How It Feels… says the Lazy Interviewer

Have news and sports interviewers gotten lazy with their questions?   Every time I hear  “Tell me how it feels…?” …Read the Rest

How Do You Finance Your Midlife Crisis?
August 20, 2020

How Do You Finance Your Midlife Crisis?

As digital technology disrupts the workplaces for many people, how can they cope?  Now throw in COVID19 as an extra …Read the Rest

Power Leaves the Consumer
August 7, 2020

Power Leaves the Consumer

Over time there has been an erosion of the power consumers have in their purchase decisions.  That power has shifted …Read the Rest

Stash that Hot Dog – Thanks Eddie Shack
July 26, 2020

Stash that Hot Dog – Thanks Eddie Shack

I had led our pitch and won the Wendy’s account at Ronalds-Reynolds. A few months later, Wendy’s came to us …Read the Rest

Lots in Translation
July 6, 2020

Lots in Translation

Translating words is one thing, but there is more to it.  There is a lot more to it.  Pronunciation, cultural …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

COVID19 Business Disruption = Relationship Risks
June 3, 2020

COVID19 Business Disruption = Relationship Risks

In advertising we see risk everywhere.  Everyone in the industry always seems to be paranoid about losing their accounts.  That …Read the Rest

It Was All Downhill From There
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was …Read the Rest

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