During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared Fogle, for many years. Both of them have been accused and tried for sexual transgressions. Jared was convicted.
Early in my career, I worked on Jell-O Pudding while at Young & …Read the Rest
There is a scary pit in marketing. It is deep and dark and hard to get out of. It is …Read the Rest
Websites are now encountering a situation that print and broadcasting have had to deal with for years. The balance of …Read the Rest
A lot of products and companies use a spokesman. And there are a lot of risks associated with putting your …Read the Rest
When I was a little kid, our neighbourhood was not a wealthy one. Far from it. It could probably be …Read the Rest
The Mischel Marshmallow Test is a great way to determine if a child has developed self control. With self control, …Read the Rest
Why is it always the “First Responders” who get all the glory? They come roaring in with lights flashing and …Read the Rest
When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest
How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest
People in the U.S. like to treat their Constitution, and its associated Declaration of Independence, like religious works of biblical …Read the Rest
There were established rules that limited the use of well known persons in advertising to children in Canada. Then our …Read the Rest