We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada. It was unusual because cereals are rarely launched in Canada alone. Usually we relaunch cereals that have been successes already in the United States, our test market to the south.
Then one day, …Read the Rest
Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest
The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest
There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest
Television commercials cost a lot of money to produce. If you are going to try a new approach, how …Read the Rest
One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest
We humans seem to inherently fear the unknown, the different, the unfamiliar – anything outside the our tribal identification. We …Read the Rest
Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest
US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest
My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto …Read the Rest
We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest