Calexis

Archive for June, 2009

June 29, 2009

Computer Tips: How to Take Screenshots

Operating System: Windows
Sometimes our clients asks us computer related questions. I will try to answer some of those questions here. One question is, ‘how can I take a screenshot of my website?’. Here’s a simple tip on how to take screenshots on any Windows computer, even if you don’t have …Read the Rest

June 24, 2009

Stop Shrombarding Me!

I bet this happens to me almost every day. Someone starts to tell me a story and I have …Read the Rest

June 23, 2009

Part III: Media – Retail media buying – audience vs spots

Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get to the point.
The vast majority of …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

PART I: Running Redundant Advertising
June 15, 2009

PART I: Running Redundant Advertising

PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years. But we have always …Read the Rest

June 9, 2009

The Curious Case of the Four Door Mustang

I like to explain brand definition by relating brands to products. If you wonder about brand offerings, and are …Read the Rest

The 5 Advertising Mistakes Retailers Make
June 3, 2009

The 5 Advertising Mistakes Retailers Make

We have worked with scores of retailers and retail chains to create their advertising programs for them. While we …Read the Rest

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