Calexis

Archive for September, 2009

September 29, 2009

Expectations and Disappointments

Many of the great disappointments in life are when our fantasy or imagined expectation does not match with reality.
More often than not people blame reality not their imagination.  In the battle between expectation and disappointment it is easier to blame the other guy, not the image makers in our brains.
This …Read the Rest

September 24, 2009

Google Confirms Meta-tags DO Matter!

Today everyone is picking up on Matt Cutt’s story confirming Google does not use the keywords meta-tag in web ranking. …Read the Rest

September 20, 2009

Messaging vs. Communication

Our business is communications.  But that doesn’t mean we want to communicate.  Really, we want to send messages.
Maybe we should …Read the Rest

September 20, 2009

Who Said Advertising Was a Contract

One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest

Browser Review: Opera 10
September 8, 2009

Browser Review: Opera 10

Opera has always been one of my favourite browsers for its innovations but gets little recognition from web users. Opera …Read the Rest

September 2, 2009

The Argument Against Cleverness

The advertising industry glories in cleverness.  Clever ideas are what wins at all the award shows but it can also …Read the Rest

First Advertising Agency with Drive Through Window
September 2, 2009

First Advertising Agency with Drive Through Window

Our advertising agency will be the first agency in the world with a drive through window.
Our office is in an …Read the Rest

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