Most people don’t seem to know what you’re talking about when you say RSS.

“Feeds” sometimes get a nod or a quizzical look, but not always.

Rampant use is apparently limited to news junkies, marketers and techies.  Info addicts on the front edge of the envelope.

Officially RSS stands for Really Simple Syndication and it is an easy way to subscribe to site information.

We often push clients to put RSS on their site and get blank stares, but if you say podcast they are more likely to know what you’re talking about.  Think of RSS for your news or blog info as textcasting.

Knowingly or not, you use RSS every single day.

For podcasts or news on websites, many sites mash-ups and news feeds come from RSS feeds.

For your website,  having RSS on everything is an easy automated way to feed other websites like Twitter, Facebook , and on and on… search engines will pickup the feeds and check them. Even if not one user ever reads your feed in a feedreader, the RSS feed is invaluable for online marketing.

For users, it’s more common to use feeds in portals or other sites.

Many Twitter and FB feeds are just re-hashes of an RSS feed.  Personalized news portals like yahoo and igoogle pull from RSS feeds.  This very blog you are now reading is issued through RSS feeds to our subscribers.  If you want regular blog updates, just click on the little orange symbol in the masthead like the one in this blog.

There are dedicated feed readers, web-based, and most web browsers can read them, and so can email programs (even crusty old Outlook can).

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