Calexis

Simplifying the Googleverse

September 23, 2011

The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the ads and purchased rankings.

The purpose of the search engine was to find what you are looking for on the web.

There were earlier attempts like Yahoo, AltaVista, Lycos, and so forth.  But the content on the web exploded and is continuing to explode.  Google’s search educated algorithm worked way better than the lists.

But now we can’t seem to find anything but the paid ads and pumped responses.  It is getting harder to find real content.

Welcome to yet another new business that is evolving: the simplifying of Google’s information.

Most people are not familiar or proficient at Boolean search terms that can enhance their Google search and drill down to what they want.  So they are confused at the huge number of responses now coming from a normal Google search.

And as we have said in this blog many times, too much information can mean no message at all.

That’s why advertisers are fighting to get to the first page of Google responses.

But when you are looking for very specific information, you want more than a Wikipedia entry.  Google’s algorithm may work for some people, but what happens if you are not most people.  Do you persevere to page two or three of the responses?  Not likely.

There is a need for mediation.

Google’s algorithm refines searches and second guesses the user to help bring better results that most people would want.  But how can it know what I am thinking at the time.

We need a better filtering that helps individuals understand the Googleverse that is presented when we ask a simple question.

We believe we will start to see search engines created by interest groups to filter out the “spam sites” out there.

Google is working on it by second guessing what you are looking for.  But the imprecision of language still leads traffic to sites that have nothing to contribute and are just traffic parasites.

Interest group sites can draw on their more refined knowledge of their interest areas to direct traffic better and get users to meaningful information, and not just Wikipedia and paid for connections.

Sites like those would help simplify results particularly where there is specialized information being sought by users who are not experts.  There are so many words in English that have double meaning, we need some help.  By accessing through a special interest portal, we should be able to channel only relevant responses to get the information we need.

We used to play a game to see if we could find single positive responses from Google.  It is now almost impossible with the quantity of “information” on the web.

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