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Advertising

April 20, 2019

We Are Herd Animals and Predators

When you walk through the Subway crowds, you surrender to the crowd.  You go at the speed the crowd goes.  You become a herd animal.  Many animals similar to us operate in herds.  There is personal safety from predators when you are in large numbers.
It is no surprise we act …Read the Rest

Maximizing or Satisficing
March 19, 2019

Maximizing or Satisficing

Much advertising in the last 50 years or so has been featuring how products are better than the competition.  Or …Read the Rest

NFL – A Test Market for Socialism
January 31, 2019

NFL – A Test Market for Socialism

The NFL is a closed society.  You have to ante up half a billion dollars or more to join the …Read the Rest

When the Dodgers Won the Day
December 10, 2018

When the Dodgers Won the Day

Back in the days before social media, getting an overnight announcement out had its challenges, especially if you wanted to …Read the Rest

Campaigning 4 Weeks or 4 Ever?
November 22, 2018

Campaigning 4 Weeks or 4 Ever?

I recently was called upon to help in a municipal election in Surrey, BC. Surrey is a city of half …Read the Rest

Bumpf – What Is It Good For?
November 12, 2018

Bumpf – What Is It Good For?

Communications professionals love to stuff press kits with all manner of backgrounders, side stories, graphics and clips.  They pad …Read the Rest

Never Introduce a Product Without the Product
October 28, 2018

Never Introduce a Product Without the Product

On October 17, the Canadian government legalized cannabis.  The federal government left it up to the provinces to figure out …Read the Rest

Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service
October 19, 2018

Mr. Mitchell’s Strategy for Maintenance – It Ain’t Customer Service

Our high school janitor was Mr. Mitchell.  He was always dressed in a clean khaki uniform, usually attached to a …Read the Rest

Cookie Cutter Radio Commercials
October 5, 2018

Cookie Cutter Radio Commercials

I was recently taking a long drive and listening to the radio. I heard many radio commercials and so …Read the Rest

Cannabis, Gin and More Started as Medicine
September 15, 2018

Cannabis, Gin and More Started as Medicine

When the Gin Craze hit England with the arrival of William and Mary from the Dutch republic in the late …Read the Rest

Has the Internet Made Advertising Lazy?
September 1, 2018

Has the Internet Made Advertising Lazy?

Advertising used to have an underlying psychological cut that motivated and built loyalty.  It seems to focus on short term …Read the Rest

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