Calexis

Advertising

February 14, 2018

Real Reasons Hillary Lost

Why did Hillary Clinton lose the US Presidential election?  She did get more votes.  But lost.  Her votes were in the wrong places.
After the fact, all the experts redid their forecasts to predict what had happened – including Hillary. They have been looking closely at the minutia.  Should she …Read the Rest

80% Hype; 20% Content
February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, …Read the Rest

Gifts Come With Strings
January 23, 2018

Gifts Come With Strings

We have just finished the gift giving season when virtually everyone has received a gift or two -  either personal …Read the Rest

Advertising Supports Social Change
January 4, 2018

Advertising Supports Social Change

As interest in the NASA space program declined, I was working in New York City and we needed to find …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

U.S. Exports Gun Fever
December 5, 2017

U.S. Exports Gun Fever

The U.S. stands alone in their love affair with guns.  Gun ownership sometimes seems obligatory there.   To the rest of …Read the Rest

Between, Between and Drink a Chair
November 20, 2017

Between, Between and Drink a Chair

Be careful with translations.  Relying on Google or any other digital translation can bring you problems,  Not just small mistakes; …Read the Rest

My Experiences Working With “Sexual Predators”
October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

The Accidental Spokesman
August 20, 2017

The Accidental Spokesman

A lot of products and companies use a spokesman.  And there are a lot of risks associated with putting your …Read the Rest

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