Calexis

Advertising

February 9, 2021

Times We Knew It – But Blew It

Our company was the first agency in Canada to start building websites on the internet back in 1994.  We saw the opportunities and plunged forward. It took some figuring out, some investment and some staffing to organize into an area that was new to everyone.
We built sites for about 15 …Read the Rest

The Making of a Catastrophe
January 23, 2021

The Making of a Catastrophe

Most catastrophes come about through the concurrence of a number of errors, not just a single one.  Our brains like …Read the Rest

When I Consider How My Time Is Spent
January 12, 2021

When I Consider How My Time Is Spent

Paraphrasing the English poet, John Milton, who lamented his growing blindness and the time he wasted while he could see.  …Read the Rest

What’s In a Blog Post
December 27, 2020

What’s In a Blog Post

After a few hundred blog posts, for myself and others, I might have learned a little on how to put …Read the Rest

Hey Nineteen – How Recency Bias Works
November 3, 2020

Hey Nineteen – How Recency Bias Works

I once gave a class presentation about the psychology used in advertising that leads people to deceive themselves.
I outlined some …Read the Rest

My Glorious Trip to a Danger Zone of Death – Florida
October 25, 2020

My Glorious Trip to a Danger Zone of Death – Florida

We received the bad news that our house in Florida was broken into by drunken man. The Police captured the …Read the Rest

Cognitive Dissonance Reduction in the U.S.
October 15, 2020

Cognitive Dissonance Reduction in the U.S.

The United States seems to have been going through cognitive dissonance reduction for more than 100 years.  It is trying …Read the Rest

Stash that Hot Dog – Thanks Eddie Shack
July 26, 2020

Stash that Hot Dog – Thanks Eddie Shack

I had led our pitch and won the Wendy’s advertising account at Ronalds-Reynolds. A few months later, Wendy’s came to …Read the Rest

Lots in Translation
July 6, 2020

Lots in Translation

Translating words is one thing, but there is more to it.  There is a lot more to it.  Pronunciation, cultural …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

COVID19 Business Disruption = Relationship Risks
June 3, 2020

COVID19 Business Disruption = Relationship Risks

In advertising we see risk everywhere.  Everyone in the industry always seems to be paranoid about losing their accounts.  That …Read the Rest

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