Calexis

Advertising

June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have done, what products we advertise for, and who we have met that’s famous.  That’s the cocktail patter.
I was at a party once when I was doing work with Union Carbide, …Read the Rest

COVID19 Business Disruption = Relationship Risks
June 3, 2020

COVID19 Business Disruption = Relationship Risks

In advertising we see risk everywhere.  Everyone in the industry always seems to be paranoid about losing their accounts.  That …Read the Rest

It Was All Downhill From There
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Marketing in the Time of COVID19
April 17, 2020

Marketing in the Time of COVID19

There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

What To Do When You Are Totally in the Dark
March 21, 2020

What To Do When You Are Totally in the Dark

One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest

Sorry, Mr. Hepburn, The Path Forked
February 29, 2020

Sorry, Mr. Hepburn, The Path Forked

Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

How I Got the Kitchen Staff Drunk
February 12, 2020

How I Got the Kitchen Staff Drunk

My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto …Read the Rest

Outsiders, Looking In, Don’t Drink the Kool Aid
January 21, 2020

Outsiders, Looking In, Don’t Drink the Kool Aid

There is an old adage that You can’t read the label from inside the jar. The story is told in …Read the Rest

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