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October 3, 2019

My Grandmother Taught Me To Read Automated Text Messages

My grandmother would be about 125 years old today.  She was born in a country that didn’t exist when she was born. Now it is called Belarus. English was her third or fourth language.  I don’t know how well she spoke any of them, but she got her message across.
She …Read the Rest

Why Tacos Are Not Mexican Food
September 23, 2019

Why Tacos Are Not Mexican Food

It was in the 1970s and I had been working in the US for a few years.  I was hired …Read the Rest

The World of Should Be
August 25, 2019

The World of Should Be

Human existence has changed because we wanted the “world of should be” instead of the “world of is.”  We tinker …Read the Rest

The Bounce Metaphor
June 13, 2019

The Bounce Metaphor

Long ago people used to dry their clothes outdoors on a rope or wire called a clothes line.  The clothes …Read the Rest

We Are Herd Animals and Predators
April 20, 2019

We Are Herd Animals and Predators

When you walk through the Subway crowds, you surrender to the crowd.  You go at the speed the crowd goes.  …Read the Rest

Maximizing or Satisficing
March 19, 2019

Maximizing or Satisficing

Much advertising in the last 50 years or so has been featuring how products are better than the competition.  Or …Read the Rest

NFL – A Test Market for Socialism
January 31, 2019

NFL – A Test Market for Socialism

The NFL is a closed society.  You have to ante up half a billion dollars or more to join the …Read the Rest

When the Dodgers Won the Day
December 10, 2018

When the Dodgers Won the Day

Back in the days before social media, getting an overnight announcement out had its challenges, especially if you wanted to …Read the Rest

Campaigning 4 Weeks or 4 Ever?
November 22, 2018

Campaigning 4 Weeks or 4 Ever?

I recently was called upon to help in a municipal election in Surrey, BC. Surrey is a city of half …Read the Rest

Bumpf – What Is It Good For?
November 12, 2018

Bumpf – What Is It Good For?

Communications professionals love to stuff press kits with all manner of backgrounders, side stories, graphics and clips.  They pad …Read the Rest

Never Introduce a Product Without the Product
October 28, 2018

Never Introduce a Product Without the Product

On October 17, the Canadian government legalized cannabis.  The federal government left it up to the provinces to figure out …Read the Rest

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