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	<title>Calexis &#187; Advertising</title>
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	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
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		<title>Simple is Really Hard</title>
		<link>http://calexis.com/blog/2012/02/06/simple-is-really-hard/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simple-is-really-hard</link>
		<comments>http://calexis.com/blog/2012/02/06/simple-is-really-hard/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:33:46 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Simplicity]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1981</guid>
		<description><![CDATA[We were recently charged to create a new logo for a client.  When presented, the logo was approved because it was simple and clear.  But it took a lot of work to make it simple and clear.  When you see something simple, clear and, well obviously fitting, it is easy to assume it was simple <a href="http://calexis.com/blog/2012/02/06/simple-is-really-hard/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/02/06/simple-is-really-hard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Food Additives the Solution for Bad Diet</title>
		<link>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=are-food-additives-the-solution-for-bad-diet</link>
		<comments>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 03:06:04 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Canada Food Guide. additives]]></category>
		<category><![CDATA[generically engineered]]></category>
		<category><![CDATA[generically modified]]></category>
		<category><![CDATA[minerals]]></category>
		<category><![CDATA[omga-3]]></category>
		<category><![CDATA[protein]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2045</guid>
		<description><![CDATA[We were recently in the United States where additives are much more permitted than they are in Canada.  There we found a new peanut butter blended with fish oil.  On the label was a large claim for its Omega-3 content.
Our company helped launch liquid eggs with Omega-3 from fish oil blended into it back when <a href="http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Some Marketers Live on Islands</title>
		<link>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=some-marketers-live-on-islands</link>
		<comments>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 01:23:23 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[not in my back yard]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1953</guid>
		<description><![CDATA[Advertising and communications agencies are agents of change.  As should be Marketing personel.  We try to get potential customers to think of the products or services we are selling in new and different ways.  To do it, we have to upset the equilibrium that already exists and people don’t generally like that equilibrium upset.
Someone once <a href="http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Retailers Need OODA Loops</title>
		<link>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=retailers-need-ooda-loops</link>
		<comments>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 01:09:03 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2027</guid>
		<description><![CDATA[Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market is always changing, they need to use OODA Loops.  Retail is like a battle and OODA Loops are a military technique used for combat.
The OODA Loop is a great technique for retail marketing.  The OODA <a href="http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Red Guitars for People Without Red Guitars</title>
		<link>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=red-guitars-for-people-without-red-guitars</link>
		<comments>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 16:07:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[information without communication]]></category>
		<category><![CDATA[kijiji]]></category>
		<category><![CDATA[Message]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2018</guid>
		<description><![CDATA[Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me tell you a quick story about my recent Kijiji experience and then you tell me if you still don’t think advertising works.
I had an inexpensive red guitar. It was more of a novelty item than <a href="http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>The Dumb Santa Is a Mean Meme</title>
		<link>http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-dumb-santa-is-a-mean-meme</link>
		<comments>http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 05:07:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2012</guid>
		<description><![CDATA[As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped by the clever mom.
I really dislike the plethora of dumb dad commercials that we have seen over the past few years. You know, dumb dad couldn&#8217;t do something while the smart wife smiles to camera <a href="http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/12/10/the-dumb-santa-is-a-mean-meme/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Using the Right Coke Cans</title>
		<link>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=using-the-right-coke-cans</link>
		<comments>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 16:01:17 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[carnie]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[emulation]]></category>
		<category><![CDATA[imitation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1988</guid>
		<description><![CDATA[There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I&#8217;m a Carnie, I should know.
For instance, a retailer with no writing experience who is writing his own radio commercials is, for sure, missing many of the things a creative writer brings to the table.  And I am <a href="http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Aim Creative at Who the Target Thinks They Are, Not Who They Are</title>
		<link>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=aim-creative-at-who-the-target-thinks-they-are-not-who-they-are</link>
		<comments>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:10:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1923</guid>
		<description><![CDATA[We buy media against demographics like age,  income and education.  And target our creative at that target.   Consistent and correct – right?
So start with how well people perceive themselves.
Take you for example.  (Pull out a mirror or look at the graphic to the right.)
Do you act your age?  Do you spend according to <a href="http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Get To It!</title>
		<link>http://calexis.com/blog/2011/10/16/get-to-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=get-to-it</link>
		<comments>http://calexis.com/blog/2011/10/16/get-to-it/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 23:54:32 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1848</guid>
		<description><![CDATA[A friend of mine decided that he was going to start a consulting business when he got down sized from a senior marketing job.
He spent about three months coming up with a company name, a logo, a mission statement, printing letterhead and cards.  He organized a home work space, with all the peripherals for his <a href="http://calexis.com/blog/2011/10/16/get-to-it/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/10/16/get-to-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Are We Creating a Marshmallow Society?</title>
		<link>http://calexis.com/blog/2011/10/11/are-we-creating-a-marshmallow-society/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=are-we-creating-a-marshmallow-society</link>
		<comments>http://calexis.com/blog/2011/10/11/are-we-creating-a-marshmallow-society/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 22:09:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[gratification]]></category>
		<category><![CDATA[mortgage meltdown]]></category>
		<category><![CDATA[self control]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1884</guid>
		<description><![CDATA[In a famous psychology experiment in the 60s, Walter Mischel tested children on their ability to defer gratification.   The kids were offered a marshmallow, or if they waited to eat it, they were promised two marshmallows.
The idea was to find out if four year-olds could defer gratification.  Three year-olds cannot.  Apparently at four, for some <a href="http://calexis.com/blog/2011/10/11/are-we-creating-a-marshmallow-society/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/10/11/are-we-creating-a-marshmallow-society/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>An Ugly Tie Can Look Good</title>
		<link>http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-ugly-tie-can-ook-good</link>
		<comments>http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 21:13:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1897</guid>
		<description><![CDATA[I was in Vancouver recently and was asked, on the spur of the moment, to create a commercial for a promotion that the B.C. Paraplegic Association were running – wear an ugly tie on September 29 and show your support for spinal cord injuries.
Like any good ad guy, my thoughts come prepared in 30 second <a href="http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>In the Clash Between Technology and Psychology: The Winner Is…</title>
		<link>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-the-clash-between-technology-and-psychology-the-winner-is%25e2%2580%25a6</link>
		<comments>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 01:28:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Milavsky's Law]]></category>
		<category><![CDATA[Moore's Law]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1866</guid>
		<description><![CDATA[Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other hand, human psychology is based on a million year old piece of hardware that has to change on a biological timetable that requires 20 year generations for change.
That biological change is painfully slow when compared <a href="http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Simplifying the Googleverse</title>
		<link>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simplifying-the-googleverse</link>
		<comments>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:30:10 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1496</guid>
		<description><![CDATA[The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the ads and purchased rankings.
The purpose of the search engine was to find what you are looking for on the web.
There were earlier attempts like Yahoo, AltaVista, Lycos, and so forth.  But the content on the <a href="http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>It Takes Seconds for Ideas; Hours for Approval</title>
		<link>http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=it-takes-seconds-for-ideas-hours-for-approval</link>
		<comments>http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 22:47:49 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1768</guid>
		<description><![CDATA[In advertising, everyone is looking for the creative idea.  But in reality, more sweat is spent on defining the problem and on getting ideas approved than it is in coming up with the ideas themselves.
Defining the problem and creating a strategy is the sweat and inspiration part of the process.  A disciplined approach that asks <a href="http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Adwords Aren’t for Nerds</title>
		<link>http://calexis.com/blog/2011/08/14/adwords-aren%e2%80%99t-for-nerds/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=adwords-aren%25e2%2580%2599t-for-nerds</link>
		<comments>http://calexis.com/blog/2011/08/14/adwords-aren%e2%80%99t-for-nerds/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 23:03:11 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1812</guid>
		<description><![CDATA[One thing I discovered when I started to learn about Google Adwords some time ago – it is definitely not for nerds.
Yes it does take oneself into the realm of the nerdy, from the perspective that you have to spend lots of time on-line, on Adwords.
Anyone can memorize Adword definitions.  Words and phrases like “keywords, <a href="http://calexis.com/blog/2011/08/14/adwords-aren%e2%80%99t-for-nerds/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/08/14/adwords-aren%e2%80%99t-for-nerds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Golf a Barometer of a Changing World?</title>
		<link>http://calexis.com/blog/2011/08/08/is-golf-a-barometer-of-a-changing-world/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=is-golf-a-barometer-of-a-changing-world</link>
		<comments>http://calexis.com/blog/2011/08/08/is-golf-a-barometer-of-a-changing-world/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 00:16:40 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1820</guid>
		<description><![CDATA[While Tiger Wood’s story seems to dominate reporting about the golf world, it may have distracted us from a bigger story in golf.
This week&#8217;s World Invitational and next week&#8217;s PGA Championship are significant events in the golfing calendar and bring golf to the front of sports news.
Not that long ago virtually all the best players <a href="http://calexis.com/blog/2011/08/08/is-golf-a-barometer-of-a-changing-world/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/08/08/is-golf-a-barometer-of-a-changing-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What if We Advertised Products Like Politicians Advertise?</title>
		<link>http://calexis.com/blog/2011/07/27/what-if-we-advertised-products-like-politicians-advertise/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-if-we-advertised-products-like-politicians-advertise</link>
		<comments>http://calexis.com/blog/2011/07/27/what-if-we-advertised-products-like-politicians-advertise/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 22:45:13 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[character assassination]]></category>
		<category><![CDATA[innuendo]]></category>
		<category><![CDATA[negative political advertising]]></category>
		<category><![CDATA[packaged politicians]]></category>
		<category><![CDATA[political advertising]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1763</guid>
		<description><![CDATA[The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising and now focus more on their competitors than they do on packaging themselves.  It is amazing how horrible their opponents and the opponents policies are.
Long term this kind of advertising has left all politicians at <a href="http://calexis.com/blog/2011/07/27/what-if-we-advertised-products-like-politicians-advertise/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Buying a Dog and Barking Yourself</title>
		<link>http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=buying-a-dog-and-barking-yourself</link>
		<comments>http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 03:06:00 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Managing advertising]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1738</guid>
		<description><![CDATA[You hire a professional and then micromanage every detail of what they do for you, we describe it as &#8220;buying a dog and barking yourself.&#8221;
It is a hard balance to manage.
For advertising, the marketer has a particular goal they want to achieve such as sales increases, or product news that will bring sales increases, or <a href="http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Is the United States Too Big To Fail?</title>
		<link>http://calexis.com/blog/2011/07/16/is-the-united-states-too-big-to-fail/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=is-the-united-states-too-big-to-fail</link>
		<comments>http://calexis.com/blog/2011/07/16/is-the-united-states-too-big-to-fail/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 18:22:47 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1724</guid>
		<description><![CDATA[You may have heard the line “too big to fail” when talking about banks, industrial companies, insurance companies, even recently about sports teams.
But let&#8217;s go really big.
If organizations grow large enough and interdependent enough, it is theorized that it may be in everyone’s interest to support them even through bad times.  That was the argument <a href="http://calexis.com/blog/2011/07/16/is-the-united-states-too-big-to-fail/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Campaigns Are Stronger than Ads</title>
		<link>http://calexis.com/blog/2011/07/07/why-campaigns-are-stronger-than-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-campaigns-are-stronger-than-ads</link>
		<comments>http://calexis.com/blog/2011/07/07/why-campaigns-are-stronger-than-ads/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 20:15:44 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Media Criticism]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1722</guid>
		<description><![CDATA[
Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – an event, a special offer, a single purpose.  But they really miss the boat.
Any advertising for a brand or product needs to be part of a  continuing dialogue with your target consumers.  It advances <a href="http://calexis.com/blog/2011/07/07/why-campaigns-are-stronger-than-ads/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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