Calexis

Advertising

We Know What We Want!  And We Don’t Like It!
September 6, 2012

We Know What We Want! And We Don’t Like It!

Ever run into those clients who want to micromanage the advertising execution and plans?  What agency person hasn’t?
These clients want …Read the Rest

Don’t Speak to the Director!
August 15, 2012

Don’t Speak to the Director!

Shooting commercials is an intense process.  Very intense.
You have one day to capture everything you need from your script and …Read the Rest

Did the Federal Government Get It’s Penny Worth?
July 17, 2012

Did the Federal Government Get It’s Penny Worth?

There has been some recent controversy about whether the Canadian government got their money’s worth when they spent an estimated …Read the Rest

Why There Are Candies in My Office?
July 3, 2012

Why There Are Candies in My Office?

For most of my career I have kept a large apothecary jar of candy in my office.  Rarely does anyone …Read the Rest

When the Truth Is Not Believable, and the Believable Is Not True
June 12, 2012

When the Truth Is Not Believable, and the Believable Is Not True

It is always rough to find a compelling claim for advertising. But what happens when you have a compelling …Read the Rest

The Tale of the Tail – A Cautionary Tale
May 13, 2012

The Tale of the Tail – A Cautionary Tale

It is no surprise that people are lazy.  That is one reason why many of the emails we get these …Read the Rest

Stooges in Advertising
May 1, 2012

Stooges in Advertising

Many people think that “Stooge” is just a name for the Three Stooges.  Not so.  There are stooges in advertising …Read the Rest

Technology, Psychology and Marketing: a Three Legged Stool
April 25, 2012

Technology, Psychology and Marketing: a Three Legged Stool

Success on the web and social marketing requires three factors working together.  And if they don’t all come together, you’ve …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Kilroy Revisions
April 9, 2012

Kilroy Revisions

Does anyone remember the “Kilroy was here” graffiti, or Chad or Smoe, Clem, Flywheel, Private Snoops, Overby, or Sapo Was …Read the Rest

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