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Advertising

Why There Are Candies in My Office?
July 3, 2012

Why There Are Candies in My Office?

For most of my career I have kept a large apothecary jar of candy in my office.  Rarely does anyone …Read the Rest

When the Truth Is Not Believable, and the Believable Is Not True
June 12, 2012

When the Truth Is Not Believable, and the Believable Is Not True

It is always rough to find a compelling claim for advertising. But what happens when you have a compelling …Read the Rest

The Tale of the Tail – A Cautionary Tale
May 13, 2012

The Tale of the Tail – A Cautionary Tale

It is no surprise that people are lazy.  That is one reason why many of the emails we get these …Read the Rest

Stooges in Advertising
May 1, 2012

Stooges in Advertising

Many people think that “Stooge” is just a name for the Three Stooges.  Not so.  There are stooges in advertising …Read the Rest

Technology, Psychology and Marketing: a Three Legged Stool
April 25, 2012

Technology, Psychology and Marketing: a Three Legged Stool

Success on the web and social marketing requires three factors working together.  And if they don’t all come together, you’ve …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Kilroy Revisions
April 9, 2012

Kilroy Revisions

Does anyone remember the “Kilroy was here” graffiti, or Chad or Smoe, Clem, Flywheel, Private Snoops, Overby, or Sapo Was …Read the Rest

A Nation of Blanche DuBoises?
April 1, 2012

A Nation of Blanche DuBoises?

Every time I visit the United States, I get the feeling that they think Canadians are a nation of Blanche …Read the Rest

Why Car Dealers Voice Their Own Commercials
March 25, 2012

Why Car Dealers Voice Their Own Commercials

Have you ever wondered why so many car dealers voice their own commercials?  So many do it, that these commercials …Read the Rest

The Menu Is the Message
February 25, 2012

The Menu Is the Message

Ever go to one of those restaurants with the 20 page menu?  They have everything you can think of and …Read the Rest

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