Don’t Sacrifice Users For SEO
Sometimes we can get overly concerned with the SEO side of things and forget that the most important person visiting …Read the Rest
Advertising
The Amazing, Explosive Saskatoonberries
We were traveling home from Regina after a weekend trip. While Regina is not exactly a hot tourist destination, …Read the Rest
What’s the Ideal Size For Your Advertising Agency?
I have worked at various sizes of advertising agencies, from Y&R New York, then the largest agency in the world, …Read the Rest
In The Eye of the Media Transition
With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest
Professional Golfers Are Communists
Ever wondered about how the business of sports is different for golfers? Unlike other sports, they are self employed.
I was …Read the Rest
With So Many Social Networking Sites, How Do I Pick Which One To Target?
Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest
Blog Pimping
My new career seems to be pointed toward Blog Pimping. Why, you might ask? Okay, pretend you did.
It is of …Read the Rest
What Will Happen to Real Estate When Labour Isn’t Local
For almost all of human history everyone has had to live near to where they worked. This gave rise to …Read the Rest
Quadrillion Mistake Obvious – But Still Takes Two Hours To Clear Up
A New Hampshire man had his debit card charged $23,148,855,308,184,500 for a single package of cigarettes. That’s stupid. But mistakes …Read the Rest
When Do Advertising Ideas Wear-out?
When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest