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Advertising

Using Social Media to Communicate the Risks in Social Media
December 29, 2010

Using Social Media to Communicate the Risks in Social Media

There is nothing more appropriate than fighting fire with fire.  Unless it is water.
The hot topic amongst us marketing people …Read the Rest

Rule Number One in Advertising: Get Noticed
December 23, 2010

Rule Number One in Advertising: Get Noticed

The scary thing for most managers is that rule #1 of advertising is: GET NOTICED.
Or the rest of the rules …Read the Rest

Advertising Effectiveness Through Association: Get Yer Jesus Coins
December 14, 2010

Advertising Effectiveness Through Association: Get Yer Jesus Coins

Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge …Read the Rest

The Dolphin Is Definitely a Fish
November 30, 2010

The Dolphin Is Definitely a Fish

There is no doubt that the dolphin is a fish!  It swims all the time; it can’t live on land; …Read the Rest

Advertising:  “Just following orders”
October 31, 2010

Advertising: “Just following orders”

Advertising takes a lot of heat as a whipping boy for cultural and businesses excesses and foibles.  But is advertising …Read the Rest

We Shot a Snow Leppard!
October 24, 2010

We Shot a Snow Leppard!

When you have the opportunity to shoot a commercial with a top rock group, you have a narrow time window …Read the Rest

Chileno Miners Have a Lesson for Advertisers
October 19, 2010

Chileno Miners Have a Lesson for Advertisers

Everyone in the world was paying attention to the rescue of the Chileno miners trapped 700 meters under the ground …Read the Rest

We Are All Above Average and We All Buy Below Retail
October 16, 2010

We Are All Above Average and We All Buy Below Retail

If you ask anyone what their IQ is, they will give you a number higher than 100.  Guaranteed.
But how can …Read the Rest

Girls with Big Noses Make Great Actresses
October 11, 2010

Girls with Big Noses Make Great Actresses

Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not.  Rarely do …Read the Rest

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