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Chileno Miners Have a Lesson for Advertisers
October 19, 2010

Chileno Miners Have a Lesson for Advertisers

Everyone in the world was paying attention to the rescue of the Chileno miners trapped 700 meters under the ground …Read the Rest

We Are All Above Average and We All Buy Below Retail
October 16, 2010

We Are All Above Average and We All Buy Below Retail

If you ask anyone what their IQ is, they will give you a number higher than 100.  Guaranteed.
But how can …Read the Rest

Girls with Big Noses Make Great Actresses
October 11, 2010

Girls with Big Noses Make Great Actresses

Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not.  Rarely do …Read the Rest

Silence: One of the World’s Scarcest Commodities
September 17, 2010

Silence: One of the World’s Scarcest Commodities

When we were evolving as a species, silence was ubiquitous.  Rare were there words between people because we didn’t meet …Read the Rest

My Black Swans
September 6, 2010

My Black Swans

I recently read a book by Nassim Nicholas Taleb called The Black Swan which argues that most highly influential events …Read the Rest

Scott Pilgrim vs. The Roller Derby Babes
August 30, 2010

Scott Pilgrim vs. The Roller Derby Babes

This past Saturday we were out and about.  We went to two events.  Both were extremely good examples of …Read the Rest

Bingo Retailing – A Billion-To-One Shot At Winning Customers
August 25, 2010

Bingo Retailing – A Billion-To-One Shot At Winning Customers

For a lot of retailers their approach to advertising and marketing is very chancy.   Many retailers are playing a …Read the Rest

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

Pitch-Till-U-Win Marketing
August 5, 2010

Pitch-Till-U-Win Marketing

One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest

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