Calexis

Advertising

Bingo Retailing – A Billion-To-One Shot At Winning Customers
August 25, 2010

Bingo Retailing – A Billion-To-One Shot At Winning Customers

For a lot of retailers their approach to advertising and marketing is very chancy.   Many retailers are playing a …Read the Rest

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

Pitch-Till-U-Win Marketing
August 5, 2010

Pitch-Till-U-Win Marketing

One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest

Independence vs Interdependence
July 30, 2010

Independence vs Interdependence

There has been a lot written lately about whether mankind improved when we became “civilized” or whether we were better …Read the Rest

The Cell of Identity Sets
July 17, 2010

The Cell of Identity Sets

Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and …Read the Rest

New Offers From the World’s Only Drive Thru Advertising Agency
July 4, 2010

New Offers From the World’s Only Drive Thru Advertising Agency

Calexis is now updating our declaration as the first and only Drive Thru Advertising Agency.  We are now offering some …Read the Rest

We Could Have Stopped the Riot
June 29, 2010

We Could Have Stopped the Riot

When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest

Genealogy Replaces Community
June 25, 2010

Genealogy Replaces Community

It seems like everyone is doing genealogy these days.
There are television shows and lots of on-line resources that make the …Read the Rest

Why Can’t My Cable Provider Be as Smart as Amazon or Google?
June 9, 2010

Why Can’t My Cable Provider Be as Smart as Amazon or Google?

I have cable television, like most people.  I get to choose from hundreds of channels with nothing to watch.
Can’t my …Read the Rest

Context Is Almost Everything In Advertising
June 3, 2010

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message.
By …Read the Rest

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