Calexis

Advertising

Commercial Wearout
November 7, 2009

Commercial Wearout

When I started in the advertising industry in New York, there was some obsession with commercial wear-out.  That is, at …Read the Rest

Comparative and Competitive Advertising
November 2, 2009

Comparative and Competitive Advertising

There are quite a few legal restrictions on comparative advertising where names are named and products/services are compared with their …Read the Rest

Lost Skills
October 23, 2009

Lost Skills

Everyday we lose skills that have taken years to develop and hone. We read about how hunters and gatherers …Read the Rest

Voyeurs and Poseurs in Advertising
October 16, 2009

Voyeurs and Poseurs in Advertising

One of the funny things about working in advertising as long as I have is that you constantly run into …Read the Rest

Smoking on Madison Avenue
October 9, 2009

Smoking on Madison Avenue

I am not old enough to have experienced the environment shown on Mad Men, but I worked on Madison Avenue …Read the Rest

Hope versus Experience in Advertising
October 2, 2009

Hope versus Experience in Advertising

Advertising always seems to bring the hope out in marketers and clients.  They set goals for their advertising to achieve …Read the Rest

Expectations and Disappointments
September 29, 2009

Expectations and Disappointments

Many of the great disappointments in life are when our fantasy or imagined expectation does not match with reality.
More often …Read the Rest

September 20, 2009

Messaging vs. Communication

Our business is communications.  But that doesn’t mean we want to communicate.  Really, we want to send messages.
Maybe we should …Read the Rest

Who Said Advertising Was a Contract
September 20, 2009

Who Said Advertising Was a Contract

One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest

The Argument Against Cleverness
September 2, 2009

The Argument Against Cleverness

The advertising industry glories in cleverness.  Clever ideas are what wins at all the award shows but it can also …Read the Rest

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