Simplifying the Googleverse
The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the …Read the Rest
Advertising
It Takes Seconds for Ideas; Hours for Approval
In advertising, everyone is looking for the creative idea. But in reality, more sweat is spent on defining the problem …Read the Rest
Adwords Aren’t for Nerds
One thing I discovered when I started to learn about Google Adwords some time ago – it is definitely not …Read the Rest
Is Golf a Barometer of a Changing World?
While Tiger Wood’s story seems to dominate reporting about the golf world, it may have distracted us from a bigger …Read the Rest
What if We Advertised Products Like Politicians Advertise?
The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest
Buying a Dog and Barking Yourself
You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying …Read the Rest
Is the United States Too Big To Fail?
You may have heard the line “too big to fail” when talking about banks, industrial companies, insurance companies, even recently …Read the Rest
Why Campaigns Are Stronger than Ads
Quite often we see “one off,” “stand alone,” “one shot” ads. These ads are designed for a single purpose – …Read the Rest
Canadians: The Inside Outsiders
On Canada Day, it is time to think of our national character. So here is a sideways look.
I have often …Read the Rest
Rise Above the Scroll
Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That’s because the ultimate goal …Read the Rest