Context Is Almost Everything In Advertising
We have seen a lot of commercials that just don’t sell. One reason can be the context of the message.
By …Read the Rest
Advertising
Naming Things: An Advertising Solution
Human beings have an obsession for naming things. This is not surprising since it is the basis of all society, …Read the Rest
Infinite Monkeys Spell: Gazortenflap
One example that randomness can bring order is the theory that an infinite number of monkeys hitting keys at random …Read the Rest
Please Bail Out Toronto
The European Union is going to put up trillions of dollars to bail out Greece. Why? Because the Greek government …Read the Rest
I Pity the Poor Connoisseur
When I open a middling bottle of red wine, I can enjoy it. It is wine and it is good. …Read the Rest
Gaming the System
Some people seem to spend a lot of their time “gaming the system.” That is trying to figure out what …Read the Rest
Over-Toothed and Under-Acted Slams Credibility
This observation started when the police TV series leads started hassling a street person for information. The ragged looking, filthy …Read the Rest
Message to the Obese: Stay Fat!
We have been telling consumers to loose weight for six or seven years now. We even helped Subway’s Jared start …Read the Rest
If You Don’t Have Anything To Say…
Many times in my advertising career we have come examined a product for unique reasons for customer preference and come …Read the Rest
Logic Can Be Confusing in Advertising
Our brains really don’t understand math all that well. And I am not talking about the average person’s ability to …Read the Rest