Calexis

Advertising

What’s the Ideal Size For Your Advertising Agency?
August 5, 2009

What’s the Ideal Size For Your Advertising Agency?

I have worked at various sizes of advertising agencies, from Y&R New York, then the largest agency in the world, …Read the Rest

In The Eye of the Media Transition
July 30, 2009

In The Eye of the Media Transition

With all the confusion about where to send your messages if you want to reach your communications target, we seem …Read the Rest

Professional Golfers Are Communists
July 26, 2009

Professional Golfers Are Communists

Ever wondered about how the business of sports is different for golfers?  Unlike other sports, they are self employed.
I was …Read the Rest

With So Many Social Networking Sites, How Do I Pick Which One To Target?
July 24, 2009

With So Many Social Networking Sites, How Do I Pick Which One To Target?

Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest

Blog Pimping
July 22, 2009

Blog Pimping

My new career seems to be pointed toward Blog Pimping.  Why, you might ask?  Okay, pretend you did.
It is of …Read the Rest

What Will Happen to Real Estate When Labour Isn’t Local
July 20, 2009

What Will Happen to Real Estate When Labour Isn’t Local

For almost all of human history everyone has had to live near to where they worked.  This gave rise to …Read the Rest

July 15, 2009

Quadrillion Mistake Obvious – But Still Takes Two Hours To Clear Up

A New Hampshire man had his debit card charged $23,148,855,308,184,500 for a single package of cigarettes.  That’s stupid.  But mistakes …Read the Rest

When Do Advertising Ideas Wear-out?
July 10, 2009

When Do Advertising Ideas Wear-out?

When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest

PART V: Seek Professional Help for Advertising
July 6, 2009

PART V: Seek Professional Help for Advertising

5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine?  You don’t …Read the Rest

PART IV: Ads filled with information but no message
July 1, 2009

PART IV: Ads filled with information but no message

5 Advertising Mistakes Retailers Make
Some ads from retailers, especially newspaper ads, make understanding the DaVinci code a simple thing.  You …Read the Rest

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