Calexis

Advertising

July 15, 2009

Quadrillion Mistake Obvious – But Still Takes Two Hours To Clear Up

A New Hampshire man had his debit card charged $23,148,855,308,184,500 for a single package of cigarettes.  That’s stupid.  But mistakes …Read the Rest

When Do Advertising Ideas Wear-out?
July 10, 2009

When Do Advertising Ideas Wear-out?

When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest

PART V: Seek Professional Help for Advertising
July 6, 2009

PART V: Seek Professional Help for Advertising

5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine?  You don’t …Read the Rest

PART IV: Ads filled with information but no message
July 1, 2009

PART IV: Ads filled with information but no message

5 Advertising Mistakes Retailers Make
Some ads from retailers, especially newspaper ads, make understanding the DaVinci code a simple thing.  You …Read the Rest

Stop Shrombarding Me!
June 24, 2009

Stop Shrombarding Me!

I bet this happens to me almost every day. Someone starts to tell me a story and I have …Read the Rest

Part III: Media – Retail Media Buying – Audience vs Spots
June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

PART I: Running Redundant Advertising
June 15, 2009

PART I: Running Redundant Advertising

PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years. But we have always …Read the Rest

The 5 Advertising Mistakes Retailers Make
June 3, 2009

The 5 Advertising Mistakes Retailers Make

We have worked with scores of retailers and retail chains to create their advertising programs for them. While we …Read the Rest

Page 21 of 21« First...«1718192021
Powered by WordPress.
Calotropis theme by itx