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Advertising

With So Many Social Networking Sites, How Do I Pick Which One To Target?
July 24, 2009

With So Many Social Networking Sites, How Do I Pick Which One To Target?

Just like other media, there are many many choices on the Internet, many media buyers throw their hands up in …Read the Rest

Blog Pimping
July 22, 2009

Blog Pimping

My new career seems to be pointed toward Blog Pimping.  Why, you might ask?  Okay, pretend you did.
It is of …Read the Rest

What Will Happen to Real Estate When Labour Isn’t Local
July 20, 2009

What Will Happen to Real Estate When Labour Isn’t Local

For almost all of human history everyone has had to live near to where they worked.  This gave rise to …Read the Rest

July 15, 2009

Quadrillion Mistake Obvious – But Still Takes Two Hours To Clear Up

A New Hampshire man had his debit card charged $23,148,855,308,184,500 for a single package of cigarettes.  That’s stupid.  But mistakes …Read the Rest

When Do Advertising Ideas Wear-out?
July 10, 2009

When Do Advertising Ideas Wear-out?

When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that …Read the Rest

PART V: Seek Professional Help for Advertising
July 6, 2009

PART V: Seek Professional Help for Advertising

5 Mistakes Advertisers Make
Ever go into a car dealership and ask the sales guy to tune your engine?  You don’t …Read the Rest

PART IV: Ads filled with information but no message
July 1, 2009

PART IV: Ads filled with information but no message

5 Advertising Mistakes Retailers Make
Some ads from retailers, especially newspaper ads, make understanding the DaVinci code a simple thing.  You …Read the Rest

Stop Shrombarding Me!
June 24, 2009

Stop Shrombarding Me!

I bet this happens to me almost every day. Someone starts to tell me a story and I have …Read the Rest

Part III: Media – Retail Media Buying – Audience vs Spots
June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

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