Calexis

Advertising

Part III: Media – Retail Media Buying – Audience vs Spots
June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get …Read the Rest

PART II: What’s More Important?  Your Ego or Your Business
June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to …Read the Rest

PART I: Running Redundant Advertising
June 15, 2009

PART I: Running Redundant Advertising

PART I: 5 Advertising Mistakes Retailers Make
We have been creating advertising for retailers for years. But we have always …Read the Rest

The 5 Advertising Mistakes Retailers Make
June 3, 2009

The 5 Advertising Mistakes Retailers Make

We have worked with scores of retailers and retail chains to create their advertising programs for them. While we …Read the Rest

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