Your Job Is Easy; My Job Is Hard
It is quite amazing how easy your job is. Just ask someone who doesn’t do it.
At the same time, from …Read the Rest
Advertising
Boomers Turn the World into a Curmudgeon
Have you noticed how everyone is crabby and crotchety these days? It is the Baby Boomers’ fault.
The Boomers have always …Read the Rest
How To Evaluate Advertising Creative
What are the secrets to assessing a creative presentation when your agency shows you the work? It is no secret. …Read the Rest
Let’s Turn the HST into a TIP
Let’s harmonize the hated Harmonized Sales Tax (HST) into a Tax Intended for Politicians (TIP). This is not just a …Read the Rest
The Video Vampire Strikes Again
There was a commercial on the Super Bowl that many of us saw that is the subject of today’s blog …Read the Rest
A Real Advertising Strategy? Or a Waste of Time and Money? Here is the Litmus Test.
You have asked your advertising agency to develop a copy strategy for your marketing efforts – why?
Because you read our …Read the Rest
Super Bowl Commercials: Canada versus the United States
As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest
Copy Strategy: Map to Success
Everyone seems to have an opinion of which commercials are good and which ones are bad. For me, it is …Read the Rest
Marketing vs. the Flat Store
If you’ve read our other blogs on retail marketing in our Carnie marketing series you’ve discovered that you can learn …Read the Rest
Herder or Herd? What have you heard?
Your brain functions to make you a herder or herd. Ever notice how you can’t remember anything you might have …Read the Rest