Using Social Media to Communicate the Risks in Social Media
There is nothing more appropriate than fighting fire with fire. Unless it is water.
The hot topic amongst us marketing people …Read the Rest
Advertising
Rule Number One in Advertising: Get Noticed
The scary thing for most managers is that rule #1 of advertising is: GET NOTICED.
Or the rest of the rules …Read the Rest
Advertising Effectiveness Through Association: Get Yer Jesus Coins
Humans are really susceptible to peer influence. Association of a known person to a product or service can pay huge …Read the Rest
The Dolphin Is Definitely a Fish
There is no doubt that the dolphin is a fish! It swims all the time; it can’t live on land; …Read the Rest
Advertising: “Just following orders”
Advertising takes a lot of heat as a whipping boy for cultural and businesses excesses and foibles. But is advertising …Read the Rest
We Shot a Snow Leppard!
When you have the opportunity to shoot a commercial with a top rock group, you have a narrow time window …Read the Rest
Chileno Miners Have a Lesson for Advertisers
Everyone in the world was paying attention to the rescue of the Chileno miners trapped 700 meters under the ground …Read the Rest
We Are All Above Average and We All Buy Below Retail
If you ask anyone what their IQ is, they will give you a number higher than 100. Guaranteed.
But how can …Read the Rest
Girls with Big Noses Make Great Actresses
Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not. Rarely do …Read the Rest
Why Client Agency Relationships Break Down
It is said that when an agency gets a new account, it is only time before the business is lost. …Read the Rest