Calexis

Advertising

It’s Not Eyeballs, It’s Brains We Want to Reach
August 3, 2014

It’s Not Eyeballs, It’s Brains We Want to Reach

When marketers buy media, digital, broadcast or print, they often say that they are buying eyeballs.  That’s what we call …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

What Is an Offensive Team Name?
June 24, 2014

What Is an Offensive Team Name?

With the media controversy about the name of the Washington Redskins, we need to ask “What’s in a name?” and …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

Hey Calexis, Why the Funny Name?
April 28, 2014

Hey Calexis, Why the Funny Name?

Names are funny things.  They are the nouns of our lives.  They create expectations and label us.  They become our …Read the Rest

Why Do American Border Guards Dislike Canadians?
April 21, 2014

Why Do American Border Guards Dislike Canadians?

You drive over the Ambassador Bridge from Windsor and pull up to a bulletproof booth, laden with video cameras, signs …Read the Rest

You Think It’s a Contest; We Think It’s a Coupon Drop
April 9, 2014

You Think It’s a Contest; We Think It’s a Coupon Drop

Everyone gets excited by a big retail contest: there are prizes to be won, discounts to be won, a game …Read the Rest

The Politics of the Carbon Copy
March 27, 2014

The Politics of the Carbon Copy

When we send emails or memos (like that happens anymore), we are given choices of cc and bcc.  However, there …Read the Rest

The Green Dwarf
March 17, 2014

The Green Dwarf

There were many times when we presented commercials to clients who we felt had to make changes to make sure …Read the Rest

Let’s Hear It for the Right Brained Economists
March 11, 2014

Let’s Hear It for the Right Brained Economists

When I was in school, Economics was a purely left brained logical pursuit.  This always confused me because I knew …Read the Rest

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