Scott Pilgrim vs. The Roller Derby Babes
This past Saturday we were out and about. We went to two events. Both were extremely good examples of …Read the Rest
Advertising
Bingo Retailing – A Billion-To-One Shot At Winning Customers
For a lot of retailers their approach to advertising and marketing is very chancy. Many retailers are playing a …Read the Rest
How The TV News Became Advertising
Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest
Pitch-Till-U-Win Marketing
One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest
Independence vs Interdependence
There has been a lot written lately about whether mankind improved when we became “civilized” or whether we were better …Read the Rest
The Cell of Identity Sets
Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and …Read the Rest
New Offers From the World’s Only Drive Thru Advertising Agency
Calexis is now updating our declaration as the first and only Drive Thru Advertising Agency. We are now offering some …Read the Rest
We Could Have Stopped the Riot
When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest
Genealogy Replaces Community
It seems like everyone is doing genealogy these days.
There are television shows and lots of on-line resources that make the …Read the Rest
Why Can’t My Cable Provider Be as Smart as Amazon or Google?
I have cable television, like most people. I get to choose from hundreds of channels with nothing to watch.
Can’t my …Read the Rest