Calexis

Advertising

Hall of Lost Products
November 4, 2013

Hall of Lost Products

Anyone who has worked in advertising, particularly in packaged goods, has worked on a lot of products that never really …Read the Rest

What is the Value of Your Image…
October 25, 2013

What is the Value of Your Image…

The concept that branding is to value is a well established idea.
To effectively brand you need to treat your product …Read the Rest

The Font of All Information
October 16, 2013

The Font of All Information

You can often tell if an ad is well designed by the choice and management of the type faces/fonts.
You can …Read the Rest

Pudding Your Best Foot Forward
August 29, 2013

Pudding Your Best Foot Forward

Years ago, one of my first real assignments in advertising was as the Account Executive on Jell-O Pudding at Y&R …Read the Rest

We Need an English Áccent
August 21, 2013

We Need an English Áccent

Asian languages are famed for intonation which we are told is unlike languages like English.  For example, in Cantonese the …Read the Rest

Newspaper Sell Offs Latest Symptoms of Decline
August 7, 2013

Newspaper Sell Offs Latest Symptoms of Decline

The Boston Globe was sold last week for $70 million dollars, by the NY Times to Boston Red Sox owner, …Read the Rest

Footage to Minimize Anal Leakage and Possible Death
April 6, 2013

Footage to Minimize Anal Leakage and Possible Death

On a recent visit to Florida, I ended up seeing a lot of pharmaceutical commercials for all manner of pharmaceutical …Read the Rest

Are QR Codes the New RSS Feed?
October 4, 2012

Are QR Codes the New RSS Feed?

For the past few years clients have been asking for more and more QR Codes (short for Quick Response Codes) …Read the Rest

We Know What We Want!  And We Don’t Like It!
September 6, 2012

We Know What We Want! And We Don’t Like It!

Ever run into those clients who want to micromanage the advertising execution and plans?  What agency person hasn’t?
These clients want …Read the Rest

Don’t Speak to the Director!
August 15, 2012

Don’t Speak to the Director!

Shooting commercials is an intense process.  Very intense.
You have one day to capture everything you need from your script and …Read the Rest

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