Calexis

Business

October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared Fogle, for many years.  Both of them have been accused and tried for sexual transgressions.  Jared was convicted.
Early in my career, I worked on Jell-O Pudding while at Young & …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

The Accidental Spokesman
August 20, 2017

The Accidental Spokesman

A lot of products and companies use a spokesman.  And there are a lot of risks associated with putting your …Read the Rest

Playing for the Second Marshmallow
July 5, 2017

Playing for the Second Marshmallow

The Mischel Marshmallow Test is a great way to determine if a child has developed self control.  With self control, …Read the Rest

The Real Story of “Real”
May 21, 2017

The Real Story of “Real”

When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real …Read the Rest

Keep an Email to One Thought
May 1, 2017

Keep an Email to One Thought

How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest

The 28th Amendment to the US Constitution
April 12, 2017

The 28th Amendment to the US Constitution

People in the U.S. like to treat their Constitution, and its associated Declaration of Independence, like religious works of biblical …Read the Rest

Front Page Cereal Launch
April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our …Read the Rest

Rene Levesque Is to Donald Trump As…
March 24, 2017

Rene Levesque Is to Donald Trump As…

We have written about unintended consequences before particularly with regards to Quebec.  There are many examples around the world showing …Read the Rest

Pricing Codes – How They Used To Do It Before Computerization
February 27, 2017

Pricing Codes – How They Used To Do It Before Computerization

Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest

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