Calexis

Business

April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how do you do it without costing a lot of money.  I have worked on products where we produced three finished commercials, at considerable expense, and then when we tested them, …Read the Rest

What To Do When You Are Totally in the Dark
March 21, 2020

What To Do When You Are Totally in the Dark

One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest

Travel Provides Perspective
March 9, 2020

Travel Provides Perspective

We humans seem to inherently fear the unknown, the different, the unfamiliar. – anything outside the our tribal identification. We …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

How I Got the Kitchen Staff Drunk
February 12, 2020

How I Got the Kitchen Staff Drunk

My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto …Read the Rest

Milavsky’s Law
February 4, 2020

Milavsky’s Law

We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest

Outsiders, Looking In, Don’t Drink the Kool Aid
January 21, 2020

Outsiders, Looking In, Don’t Drink the Kool Aid

There is an old adage that You can’t read the label from inside the jar. The story is told in …Read the Rest

Shooting with Flex-ibility
January 5, 2020

Shooting with Flex-ibility

One of the broadcast laws in Venezuela, back in the day, was that we had to shoot commercials using local …Read the Rest

We Built Our Company on Diversity
December 28, 2019

We Built Our Company on Diversity

We started our little company in the early 90s and used computers as the core of our infrastructure,  This was …Read the Rest

Lateral Logic
December 10, 2019

Lateral Logic

I was late for the meeting and as I walked in I mentioned that there was terrible traffic on the …Read the Rest

When Capitalism Doesn’t Work
November 4, 2019

When Capitalism Doesn’t Work

Capitalism is based on an exchange, usually goods or services for “consideration.”  Consideration these days is usually money, but in …Read the Rest

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