Calexis

Business

July 6, 2020

There Is Lots in Translation

Translating words is one thing, but there is more to it.  There is a lot more to it.  Pronunciation, cultural context, and appropriate usage also make a difference.
In Venezuela, our U.S. Account Executive decided to present our new Camay radio creative.  The problem came when he got to where the …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

COVID19 Business Disruption = Relationship Risks
June 3, 2020

COVID19 Business Disruption = Relationship Risks

In advertising we see risk everywhere.  Everyone in the industry always seems to be paranoid about losing their accounts.  That …Read the Rest

It Was All Downhill From There
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Tapping the Retail Market to Reduce COVID19
April 24, 2020

Tapping the Retail Market to Reduce COVID19

The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest

Marketing in the Time of COVID19
April 17, 2020

Marketing in the Time of COVID19

There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

What To Do When You Are Totally in the Dark
March 21, 2020

What To Do When You Are Totally in the Dark

One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I …Read the Rest

Travel Provides Perspective
March 9, 2020

Travel Provides Perspective

We humans seem to inherently fear the unknown, the different, the unfamiliar  – anything outside the our tribal identification.  We …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

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