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Business

September 15, 2020

Tell Me How It Feels… says the Lazy Interviewer

Have news and sports interviewers gotten lazy with their questions?   Every time I hear  “Tell me how it feels…?” as the lead question, I think the interviewer has not prepared.  It is such a general, lazy question.
Better sports questions would be ones that relate specifically to the situation for …Read the Rest

How Do You Finance Your Midlife Crisis?
August 20, 2020

How Do You Finance Your Midlife Crisis?

As digital technology disrupts the workplaces for many people, how can they cope?  Now throw in COVID19 as an extra …Read the Rest

Power Leaves the Consumer
August 7, 2020

Power Leaves the Consumer

Over time there has been an erosion of the power consumers have in their purchase decisions.  That power has shifted …Read the Rest

Lots in Translation
July 6, 2020

Lots in Translation

Translating words is one thing, but there is more to it.  There is a lot more to it.  Pronunciation, cultural …Read the Rest

The Best TV Commercial We Never Did
June 15, 2020

The Best TV Commercial We Never Did

In advertising everyone talks about their great TV commercials and at parties, people ask me about what commercials we have …Read the Rest

COVID19 Business Disruption = Relationship Risks
June 3, 2020

COVID19 Business Disruption = Relationship Risks

In advertising we see risk everywhere.  Everyone in the industry always seems to be paranoid about losing their accounts.  That …Read the Rest

It Was All Downhill From There
May 17, 2020

It Was All Downhill From There

We had launched a cereal with Wayne Gretzky on the box and it was a success in Canada.  It was …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Tapping the Retail Market to Reduce COVID19
April 24, 2020

Tapping the Retail Market to Reduce COVID19

The COVID19 virus is a new risk to all of us, but especially to retailers. We know it is communicated …Read the Rest

Marketing in the Time of COVID19
April 17, 2020

Marketing in the Time of COVID19

There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 …Read the Rest

The Death of Animatics and Ripomatics
April 4, 2020

The Death of Animatics and Ripomatics

Television commercials cost a lot of money to produce.   If you are going to try a new approach, how …Read the Rest

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