Calexis

Business

June 24, 2018

We’re Fantastic! We’re Great! Just Ask Us.

The latest Coca-Cola commercial telling everyone that they have “Nailed It.”  It really hits us over the head with the Nailed It line but what else is it about?
It is a good example of the self congratulatory commercial that makes the advertisers feel good, as they pat themselves on the …Read the Rest

Celebrities as Milestones
June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked …Read the Rest

The Importance of Luck
May 12, 2018

The Importance of Luck

Few successful people claim luck to be the primary source of their successes.  Most regale you with their struggles and …Read the Rest

I Have a Computer from Porlock
April 18, 2018

I Have a Computer from Porlock

You go for a walk or a drive and have an idea that you think is a good one. You …Read the Rest

Guess Who’s Labour Cost
April 6, 2018

Guess Who’s Labour Cost

Back in my university days, I was responsible for putting on Performing Arts shows in our Student Union Building (SUB).
A …Read the Rest

Soft Skills Are Hard
March 27, 2018

Soft Skills Are Hard

Many times “soft skills” are considered unimportant in business decisions. It is often a quantitative decision, based on dollars …Read the Rest

The Day the Junos Went Public
March 4, 2018

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. …Read the Rest

80% Hype; 20% Content
February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, …Read the Rest

Gifts Come With Strings
January 23, 2018

Gifts Come With Strings

We have just finished the gift giving season when virtually everyone has received a gift or two -  either personal …Read the Rest

Advertising Supports Social Change
January 4, 2018

Advertising Supports Social Change

As interest in the NASA space program declined, I was working in New York City and we needed to find …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

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