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	<title>Calexis &#187; Business</title>
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	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
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		<title>The Tale of the Tail &#8211; A Cautionary Tale</title>
		<link>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-tale-of-the-tail-a-cautionary-tale</link>
		<comments>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/#comments</comments>
		<pubDate>Sun, 13 May 2012 19:43:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[email gaffe]]></category>
		<category><![CDATA[email mistakes]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2109</guid>
		<description><![CDATA[It is no surprise that people are lazy.  That is one reason why many of the emails we get these days are simply forwarded or replies from originating emails.  But there is great danger in this laziness.
Everyone has heard of the great &#8220;Reply All&#8221; error when you send a caustic remark back about one of <a href="http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stooges in Advertising</title>
		<link>http://calexis.com/blog/2012/05/01/stooges-in-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=stooges-in-advertising</link>
		<comments>http://calexis.com/blog/2012/05/01/stooges-in-advertising/#comments</comments>
		<pubDate>Tue, 01 May 2012 15:15:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2176</guid>
		<description><![CDATA[Many people think that &#8220;Stooge&#8221; is just a name for the Three Stooges.  Not so.  There are stooges in advertising all the time.  With a new movie out, the Three Stooges have come back to the public&#8217;s attention.  
A stooge, by definition, is a shill,  a confederate who acts as if he or she <a href="http://calexis.com/blog/2012/05/01/stooges-in-advertising/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/05/01/stooges-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Technology, Psychology and Marketing: a Three Legged Stool</title>
		<link>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=technology-psychology-and-marketing-a-three-legged-stool</link>
		<comments>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 03:19:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1893</guid>
		<description><![CDATA[Success on the web and social marketing requires three factors working together.  And if they don’t all come together, you&#8217;ve got &#8230;well nothing.
Technology and psychology need to be aligned for the technology to be effectively received.  After the technology bust in the late 90s, many of the same &#8220;bust ideas&#8221; became successful as consumer psychology <a href="http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Kilroy Revisions</title>
		<link>http://calexis.com/blog/2012/04/09/kilroy-revisions/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=kilroy-revisions</link>
		<comments>http://calexis.com/blog/2012/04/09/kilroy-revisions/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 04:26:24 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[delegation]]></category>
		<category><![CDATA[endless edits]]></category>
		<category><![CDATA[meaningless edits]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2115</guid>
		<description><![CDATA[Does anyone remember the &#8220;Kilroy was here&#8221; graffiti, or Chad or Smoe, Clem, Flywheel, Private Snoops, Overby, or Sapo Was Here that became popular as a way to tag where you had been.
The graffiti was placed on a handy wall as a proof that the place had been visited.  It is sort of like what <a href="http://calexis.com/blog/2012/04/09/kilroy-revisions/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/09/kilroy-revisions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Why Car Dealers Voice Their Own Commercials</title>
		<link>http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-car-dealers-voice-their-own-commercials</link>
		<comments>http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 21:59:43 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2090</guid>
		<description><![CDATA[Have you ever wondered why so many car dealers voice their own commercials?  So many do it, that these commercials are ubiquitous – in fact, they are HUGE!
So from an advertising pro&#8217;s point of view, why do they do it?  Our cynical view of their body of work, lead us to these top ten reasons.
Here <a href="http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/03/25/why-car-dealers-voice-their-own-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Menu Is the Message</title>
		<link>http://calexis.com/blog/2012/02/25/the-menu-is-the-message/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-menu-is-the-message</link>
		<comments>http://calexis.com/blog/2012/02/25/the-menu-is-the-message/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 20:42:55 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Breadth of Choice]]></category>
		<category><![CDATA[Five Guys]]></category>
		<category><![CDATA[Menu]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2069</guid>
		<description><![CDATA[Ever go to one of those restaurants with the 20 page menu?  They have everything you can think of and more, from pecan encrusted orange roughey to vegetarian chili.  So why is it you have such a hard time trying to order?  And why do you feel more pressure making the decision rather than being <a href="http://calexis.com/blog/2012/02/25/the-menu-is-the-message/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/02/25/the-menu-is-the-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Simple is Really Hard</title>
		<link>http://calexis.com/blog/2012/02/06/simple-is-really-hard/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simple-is-really-hard</link>
		<comments>http://calexis.com/blog/2012/02/06/simple-is-really-hard/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:33:46 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Simplicity]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1981</guid>
		<description><![CDATA[We were recently charged to create a new logo for a client.  When presented, the logo was approved because it was simple and clear.  But it took a lot of work to make it simple and clear.  When you see something simple, clear and, well obviously fitting, it is easy to assume it was simple <a href="http://calexis.com/blog/2012/02/06/simple-is-really-hard/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/02/06/simple-is-really-hard/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Are Food Additives the Solution for Bad Diet</title>
		<link>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=are-food-additives-the-solution-for-bad-diet</link>
		<comments>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 03:06:04 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Canada Food Guide. additives]]></category>
		<category><![CDATA[generically engineered]]></category>
		<category><![CDATA[generically modified]]></category>
		<category><![CDATA[minerals]]></category>
		<category><![CDATA[omga-3]]></category>
		<category><![CDATA[protein]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2045</guid>
		<description><![CDATA[We were recently in the United States where additives are much more permitted than they are in Canada.  There we found a new peanut butter blended with fish oil.  On the label was a large claim for its Omega-3 content.
Our company helped launch liquid eggs with Omega-3 from fish oil blended into it back when <a href="http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/28/are-food-additives-the-solution-for-bad-diet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Some Marketers Live on Islands</title>
		<link>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=some-marketers-live-on-islands</link>
		<comments>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 01:23:23 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[not in my back yard]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1953</guid>
		<description><![CDATA[Advertising and communications agencies are agents of change.  As should be Marketing personel.  We try to get potential customers to think of the products or services we are selling in new and different ways.  To do it, we have to upset the equilibrium that already exists and people don’t generally like that equilibrium upset.
Someone once <a href="http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/21/some-marketers-live-on-islands/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Retailers Need OODA Loops</title>
		<link>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=retailers-need-ooda-loops</link>
		<comments>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 01:09:03 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2027</guid>
		<description><![CDATA[Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market is always changing, they need to use OODA Loops.  Retail is like a battle and OODA Loops are a military technique used for combat.
The OODA Loop is a great technique for retail marketing.  The OODA <a href="http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/01/14/retailers-need-ooda-loops/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Red Guitars for People Without Red Guitars</title>
		<link>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=red-guitars-for-people-without-red-guitars</link>
		<comments>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 16:07:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[information without communication]]></category>
		<category><![CDATA[kijiji]]></category>
		<category><![CDATA[Message]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2018</guid>
		<description><![CDATA[Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me tell you a quick story about my recent Kijiji experience and then you tell me if you still don’t think advertising works.
I had an inexpensive red guitar. It was more of a novelty item than <a href="http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/12/16/red-guitars-for-people-without-red-guitars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Using the Right Coke Cans</title>
		<link>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=using-the-right-coke-cans</link>
		<comments>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 16:01:17 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[carnie]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[emulation]]></category>
		<category><![CDATA[imitation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1988</guid>
		<description><![CDATA[There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I&#8217;m a Carnie, I should know.
For instance, a retailer with no writing experience who is writing his own radio commercials is, for sure, missing many of the things a creative writer brings to the table.  And I am <a href="http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/27/using-the-right-coke-cans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Facebook: I Am My Own Celebrity</title>
		<link>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=facebook-i-am-my-own-celebrity</link>
		<comments>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 03:36:15 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[meat spinning]]></category>
		<category><![CDATA[meatspinning]]></category>
		<category><![CDATA[rick rolling]]></category>
		<category><![CDATA[rickrolling]]></category>
		<category><![CDATA[trolling]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1940</guid>
		<description><![CDATA[Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends and like us.  And they ask us to be their friends.  We expect our friends to like our comments or postings and be supportive. On inspection of many peoples&#8217; Facebook pages, there is very little <a href="http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Aim Creative at Who the Target Thinks They Are, Not Who They Are</title>
		<link>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=aim-creative-at-who-the-target-thinks-they-are-not-who-they-are</link>
		<comments>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:10:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1923</guid>
		<description><![CDATA[We buy media against demographics like age,  income and education.  And target our creative at that target.   Consistent and correct – right?
So start with how well people perceive themselves.
Take you for example.  (Pull out a mirror or look at the graphic to the right.)
Do you act your age?  Do you spend according to <a href="http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/02/aim-creative-at-who-the-target-thinks-they-are-not-who-they-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Get To It!</title>
		<link>http://calexis.com/blog/2011/10/16/get-to-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=get-to-it</link>
		<comments>http://calexis.com/blog/2011/10/16/get-to-it/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 23:54:32 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1848</guid>
		<description><![CDATA[A friend of mine decided that he was going to start a consulting business when he got down sized from a senior marketing job.
He spent about three months coming up with a company name, a logo, a mission statement, printing letterhead and cards.  He organized a home work space, with all the peripherals for his <a href="http://calexis.com/blog/2011/10/16/get-to-it/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/10/16/get-to-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>An Ugly Tie Can Look Good</title>
		<link>http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-ugly-tie-can-ook-good</link>
		<comments>http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 21:13:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1897</guid>
		<description><![CDATA[I was in Vancouver recently and was asked, on the spur of the moment, to create a commercial for a promotion that the B.C. Paraplegic Association were running – wear an ugly tie on September 29 and show your support for spinal cord injuries.
Like any good ad guy, my thoughts come prepared in 30 second <a href="http://calexis.com/blog/2011/10/06/an-ugly-tie-can-ook-good/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In the Clash Between Technology and Psychology: The Winner Is…</title>
		<link>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-the-clash-between-technology-and-psychology-the-winner-is%25e2%2580%25a6</link>
		<comments>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 01:28:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Milavsky's Law]]></category>
		<category><![CDATA[Moore's Law]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1866</guid>
		<description><![CDATA[Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other hand, human psychology is based on a million year old piece of hardware that has to change on a biological timetable that requires 20 year generations for change.
That biological change is painfully slow when compared <a href="http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Age of Needy Software</title>
		<link>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-age-of-needy-software</link>
		<comments>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 02:16:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1853</guid>
		<description><![CDATA[You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I turn my computer on, one of my software programs is downloading updates.
Or worse, it is shutting me down so the program can reboot itself with the updates.
These updates are getting more and more intrusive.  It <a href="http://calexis.com/blog/2011/09/15/the-age-of-needy-software/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It Takes Seconds for Ideas; Hours for Approval</title>
		<link>http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=it-takes-seconds-for-ideas-hours-for-approval</link>
		<comments>http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 22:47:49 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1768</guid>
		<description><![CDATA[In advertising, everyone is looking for the creative idea.  But in reality, more sweat is spent on defining the problem and on getting ideas approved than it is in coming up with the ideas themselves.
Defining the problem and creating a strategy is the sweat and inspiration part of the process.  A disciplined approach that asks <a href="http://calexis.com/blog/2011/08/20/it-takes-seconds-for-ideas-hours-for-approval/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Buying a Dog and Barking Yourself</title>
		<link>http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=buying-a-dog-and-barking-yourself</link>
		<comments>http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 03:06:00 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Managing advertising]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1738</guid>
		<description><![CDATA[You hire a professional and then micromanage every detail of what they do for you, we describe it as &#8220;buying a dog and barking yourself.&#8221;
It is a hard balance to manage.
For advertising, the marketer has a particular goal they want to achieve such as sales increases, or product news that will bring sales increases, or <a href="http://calexis.com/blog/2011/07/20/buying-a-dog-and-barking-yourself/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>1</slash:comments>
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