Calexis

Business

Get To It!
October 16, 2011

Get To It!

A friend of mine decided that he was going to start a consulting business when he got down sized from …Read the Rest

An Ugly Tie Can Look Good
October 6, 2011

An Ugly Tie Can Look Good

I was in Vancouver recently and was asked, on the spur of the moment, to create a commercial for a …Read the Rest

In the Clash Between Technology and Psychology: The Winner Is…
September 30, 2011

In the Clash Between Technology and Psychology: The Winner Is…

Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other …Read the Rest

The Age of Needy Software
September 15, 2011

The Age of Needy Software

You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I …Read the Rest

It Takes Seconds for Ideas; Hours for Approval
August 20, 2011

It Takes Seconds for Ideas; Hours for Approval

In advertising, everyone is looking for the creative idea.  But in reality, more sweat is spent on defining the problem …Read the Rest

Buying a Dog and Barking Yourself
July 20, 2011

Buying a Dog and Barking Yourself

You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying …Read the Rest

Is the United States Too Big To Fail?
July 16, 2011

Is the United States Too Big To Fail?

You may have heard the line “too big to fail” when talking about banks, industrial companies, insurance companies, even recently …Read the Rest

Why Campaigns Are Stronger than Ads
July 7, 2011

Why Campaigns Are Stronger than Ads

Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – …Read the Rest

Rise Above the Scroll
June 27, 2011

Rise Above the Scroll

Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That’s because the ultimate goal …Read the Rest

The Natural Predisposition Toward Redistribution of Wealth
May 15, 2011

The Natural Predisposition Toward Redistribution of Wealth

One thing I find amazing is the natural predisposition we all have for redistribution of wealth.  That is, if we …Read the Rest

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