Calexis

Business

Retailers Need OODA Loops
January 14, 2012

Retailers Need OODA Loops

Retailers need action.  They need people coming into their stores, visiting their websites, making their cash register ring.
Because the market …Read the Rest

Red Guitars for People Without Red Guitars
December 16, 2011

Red Guitars for People Without Red Guitars

Do you still think advertising doesn’t work, that it won’t help your business, that it’s a waste of money?
Let me …Read the Rest

Using the Right Coke Cans
November 27, 2011

Using the Right Coke Cans

There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I’m a Carnie, …Read the Rest

Facebook: I Am My Own Celebrity
November 19, 2011

Facebook: I Am My Own Celebrity

Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends …Read the Rest

Aim Creative at Who the Target Thinks They Are, Not Who They Are
November 2, 2011

Aim Creative at Who the Target Thinks They Are, Not Who They Are

We buy media against demographics like age, income and education.  And target our creative at that target.  Consistent …Read the Rest

Get To It!
October 16, 2011

Get To It!

A friend of mine decided that he was going to start a consulting business when he got down sized from …Read the Rest

An Ugly Tie Can Look Good
October 6, 2011

An Ugly Tie Can Look Good

I was in Vancouver recently and was asked, on the spur of the moment, to create a commercial for a …Read the Rest

In the Clash Between Technology and Psychology: The Winner Is…
September 30, 2011

In the Clash Between Technology and Psychology: The Winner Is…

Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other …Read the Rest

The Age of Needy Software
September 15, 2011

The Age of Needy Software

You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I …Read the Rest

It Takes Seconds for Ideas; Hours for Approval
August 20, 2011

It Takes Seconds for Ideas; Hours for Approval

In advertising, everyone is looking for the creative idea.  But in reality, more sweat is spent on defining the problem …Read the Rest

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