Calexis

Business

Looking for Patterns That Are Not There
May 8, 2011

Looking for Patterns That Are Not There

Baseball Players are very superstitious about batting but not about fielding.  Why?  Well, fielders are 99% successful so they conclude …Read the Rest

Toronto Should Thank Its Most Supportive Politician
May 1, 2011

Toronto Should Thank Its Most Supportive Politician

Toronto should offer thanks, maybe a statue, to the one man who has made this city into the world class …Read the Rest

Canadian Dollar Upswing Should Mean Lower Prices
April 24, 2011

Canadian Dollar Upswing Should Mean Lower Prices

Recently the Canadian dollar has been trading at $1.05 US.  That is, for every Canadian dollar, you should be able …Read the Rest

Half Wasted Wasn’t Half Wasted
April 6, 2011

Half Wasted Wasn’t Half Wasted

About four or five years ago we decided to demonstrate our web abilities by creating a promotional site.  We called …Read the Rest

The Radiation Cloud is Coming!!
March 19, 2011

The Radiation Cloud is Coming!!

Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest

Your Job Is Easy; My Job Is Hard
March 17, 2011

Your Job Is Easy; My Job Is Hard

It is quite amazing how easy your job is.  Just ask someone who doesn’t do it.
At the same time, from …Read the Rest

How To Evaluate Advertising Creative
March 3, 2011

How To Evaluate Advertising Creative

What are the secrets to assessing a creative presentation when your agency shows you the work?  It is no secret.  …Read the Rest

The Video Vampire Strikes Again
February 17, 2011

The Video Vampire Strikes Again

There was a commercial on the Super Bowl that many of us saw that is the subject of today’s blog …Read the Rest

A Real Advertising Strategy?  Or a Waste of Time and Money?  Here is the Litmus Test.
February 12, 2011

A Real Advertising Strategy? Or a Waste of Time and Money? Here is the Litmus Test.

You have asked your advertising agency to develop a copy strategy for your marketing efforts – why?

Because you read our …Read the Rest

Super Bowl Commercials: Canada versus the United States
February 8, 2011

Super Bowl Commercials: Canada versus the United States

As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest

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