Calexis

Business

Copy Strategy: Map to Success
February 6, 2011

Copy Strategy: Map to Success

Everyone seems to have an opinion of which commercials are good and which ones are bad.  For me, it is …Read the Rest

Using Social Media to Communicate the Risks in Social Media
December 29, 2010

Using Social Media to Communicate the Risks in Social Media

There is nothing more appropriate than fighting fire with fire.  Unless it is water.
The hot topic amongst us marketing people …Read the Rest

Rule Number One in Advertising: Get Noticed
December 23, 2010

Rule Number One in Advertising: Get Noticed

The scary thing for most managers is that rule #1 of advertising is: GET NOTICED.
Or the rest of the rules …Read the Rest

Advertising Effectiveness Through Association: Get Yer Jesus Coins
December 14, 2010

Advertising Effectiveness Through Association: Get Yer Jesus Coins

Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge …Read the Rest

Chileno Miners Have a Lesson for Advertisers
October 19, 2010

Chileno Miners Have a Lesson for Advertisers

Everyone in the world was paying attention to the rescue of the Chileno miners trapped 700 meters under the ground …Read the Rest

We Are All Above Average and We All Buy Below Retail
October 16, 2010

We Are All Above Average and We All Buy Below Retail

If you ask anyone what their IQ is, they will give you a number higher than 100.  Guaranteed.
But how can …Read the Rest

Girls with Big Noses Make Great Actresses
October 11, 2010

Girls with Big Noses Make Great Actresses

Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not.  Rarely do …Read the Rest

Oppression By the Bankers
September 13, 2010

Oppression By the Bankers

I got a form letter from my bank today telling me that they were doubling my monthly bank fee.  Of …Read the Rest

My Black Swans
September 6, 2010

My Black Swans

I recently read a book by Nassim Nicholas Taleb called The Black Swan which argues that most highly influential events …Read the Rest

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