Calexis

Business

The Age of Needy Software
September 15, 2011

The Age of Needy Software

You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I …Read the Rest

It Takes Seconds for Ideas; Hours for Approval
August 20, 2011

It Takes Seconds for Ideas; Hours for Approval

In advertising, everyone is looking for the creative idea.  But in reality, more sweat is spent on defining the problem …Read the Rest

Buying a Dog and Barking Yourself
July 20, 2011

Buying a Dog and Barking Yourself

You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying …Read the Rest

Is the United States Too Big To Fail?
July 16, 2011

Is the United States Too Big To Fail?

You may have heard the line “too big to fail” when talking about banks, industrial companies, insurance companies, even recently …Read the Rest

Why Campaigns Are Stronger than Ads
July 7, 2011

Why Campaigns Are Stronger than Ads

Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – …Read the Rest

Rise Above the Scroll
June 27, 2011

Rise Above the Scroll

Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That’s because the ultimate goal …Read the Rest

The Natural Predisposition Toward Redistribution of Wealth
May 15, 2011

The Natural Predisposition Toward Redistribution of Wealth

One thing I find amazing is the natural predisposition we all have for redistribution of wealth.  That is, if we …Read the Rest

Looking for Patterns That Are Not There
May 8, 2011

Looking for Patterns That Are Not There

Baseball Players are very superstitious about batting but not about fielding.  Why?  Well, fielders are 99% successful so they conclude …Read the Rest

Toronto Should Thank Its Most Supportive Politician
May 1, 2011

Toronto Should Thank Its Most Supportive Politician

Toronto should offer thanks, maybe a statue, to the one man who has made this city into the world class …Read the Rest

Canadian Dollar Upswing Should Mean Lower Prices
April 24, 2011

Canadian Dollar Upswing Should Mean Lower Prices

Recently the Canadian dollar has been trading at $1.05 US.  That is, for every Canadian dollar, you should be able …Read the Rest

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