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Business

Your Job Is Easy; My Job Is Hard
March 17, 2011

Your Job Is Easy; My Job Is Hard

It is quite amazing how easy your job is.  Just ask someone who doesn’t do it.
At the same time, from …Read the Rest

How To Evaluate Advertising Creative
March 3, 2011

How To Evaluate Advertising Creative

What are the secrets to assessing a creative presentation when your agency shows you the work?  It is no secret.  …Read the Rest

The Video Vampire Strikes Again
February 17, 2011

The Video Vampire Strikes Again

There was a commercial on the Super Bowl that many of us saw that is the subject of today’s blog …Read the Rest

A Real Advertising Strategy?  Or a Waste of Time and Money?  Here is the Litmus Test.
February 12, 2011

A Real Advertising Strategy? Or a Waste of Time and Money? Here is the Litmus Test.

You have asked your advertising agency to develop a copy strategy for your marketing efforts – why?

Because you read our …Read the Rest

Super Bowl Commercials: Canada versus the United States
February 8, 2011

Super Bowl Commercials: Canada versus the United States

As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest

Copy Strategy: Map to Success
February 6, 2011

Copy Strategy: Map to Success

Everyone seems to have an opinion of which commercials are good and which ones are bad.  For me, it is …Read the Rest

Using Social Media to Communicate the Risks in Social Media
December 29, 2010

Using Social Media to Communicate the Risks in Social Media

There is nothing more appropriate than fighting fire with fire.  Unless it is water.
The hot topic amongst us marketing people …Read the Rest

Rule Number One in Advertising: Get Noticed
December 23, 2010

Rule Number One in Advertising: Get Noticed

The scary thing for most managers is that rule #1 of advertising is: GET NOTICED.
Or the rest of the rules …Read the Rest

Advertising Effectiveness Through Association: Get Yer Jesus Coins
December 14, 2010

Advertising Effectiveness Through Association: Get Yer Jesus Coins

Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge …Read the Rest

Chileno Miners Have a Lesson for Advertisers
October 19, 2010

Chileno Miners Have a Lesson for Advertisers

Everyone in the world was paying attention to the rescue of the Chileno miners trapped 700 meters under the ground …Read the Rest

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