Calexis

Business

We Are All Above Average and We All Buy Below Retail
October 16, 2010

We Are All Above Average and We All Buy Below Retail

If you ask anyone what their IQ is, they will give you a number higher than 100.  Guaranteed.
But how can …Read the Rest

Girls with Big Noses Make Great Actresses
October 11, 2010

Girls with Big Noses Make Great Actresses

Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not.  Rarely do …Read the Rest

Oppression By the Bankers
September 13, 2010

Oppression By the Bankers

I got a form letter from my bank today telling me that they were doubling my monthly bank fee.  Of …Read the Rest

My Black Swans
September 6, 2010

My Black Swans

I recently read a book by Nassim Nicholas Taleb called The Black Swan which argues that most highly influential events …Read the Rest

Scott Pilgrim vs. The Roller Derby Babes
August 30, 2010

Scott Pilgrim vs. The Roller Derby Babes

This past Saturday we were out and about.  We went to two events.  Both were extremely good examples of …Read the Rest

Bingo Retailing – A Billion-To-One Shot At Winning Customers
August 25, 2010

Bingo Retailing – A Billion-To-One Shot At Winning Customers

For a lot of retailers their approach to advertising and marketing is very chancy.   Many retailers are playing a …Read the Rest

Who Cares About Fine Print — Other Than Lawyers
August 22, 2010

Who Cares About Fine Print — Other Than Lawyers

More and more we are forced to sign contracts for virtually everything that we get.  There are credit card basically …Read the Rest

When Service Goes Bad and Customers Get Ugly
August 11, 2010

When Service Goes Bad and Customers Get Ugly

The other day a Jet Blue Flight attendant who was hit in the head and told off by a disgruntled …Read the Rest

Pitch-Till-U-Win Marketing
August 5, 2010

Pitch-Till-U-Win Marketing

One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest

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