Calexis

Business

Commercials That We Don’t Believe
January 20, 2010

Commercials That We Don’t Believe

Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is …Read the Rest

How Aeroplan Learned to Suck
December 24, 2009

How Aeroplan Learned to Suck

I don’t think I have seen a better barometer of service declines than Aeroplan. Or of how something can …Read the Rest

Car Dealers Don’t Know How to Advertise
December 16, 2009

Car Dealers Don’t Know How to Advertise

Anyone in the car business or the advertising business who knows me has probably heard me say that retail car …Read the Rest

Who Owns Tiger Woods?
December 3, 2009

Who Owns Tiger Woods?

If we are not up to speed on Tiger Woods’ latest adventures in full contact driving, you haven’t watched CNN …Read the Rest

Diversity and Inclusion in Advertising; A Tale of Two Solitudes
November 28, 2009

Diversity and Inclusion in Advertising; A Tale of Two Solitudes

I have worked in both the US and Canada one thing I have found curious is that the markets have …Read the Rest

Me and Koolio Down in the Jungle
November 14, 2009

Me and Koolio Down in the Jungle

It was the middle of the summer of 1978, I had just taken a job working with Grey de Venezuela, …Read the Rest

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