Calexis

Business

The Day the Junos Went Public
March 4, 2018

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. …Read the Rest

80% Hype; 20% Content
February 1, 2018

80% Hype; 20% Content

Most everything in the commercially oriented United States is a lot of hype but not much content.  As an example, …Read the Rest

Gifts Come With Strings
January 23, 2018

Gifts Come With Strings

We have just finished the gift giving season when virtually everyone has received a gift or two -  either personal …Read the Rest

Advertising Supports Social Change
January 4, 2018

Advertising Supports Social Change

As interest in the NASA space program declined, I was working in New York City and we needed to find …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

U.S. Exports Gun Fever
December 5, 2017

U.S. Exports Gun Fever

The U.S. stands alone in their love affair with guns.  Gun ownership sometimes seems obligatory there.   To the rest of …Read the Rest

The Printer Scanner Scam
November 2, 2017

The Printer Scanner Scam

A few years ago I bought a brand new HP printer-scanner.  It printed in colour and scanned to pdf, jpeg, …Read the Rest

My Experiences Working With “Sexual Predators”
October 13, 2017

My Experiences Working With “Sexual Predators”

During my long advertising career, I worked with Bill Cosby for a year or so and with Subway spokesman, Jared …Read the Rest

The Pit and the Pendulum – Reduced Pricing
September 27, 2017

The Pit and the Pendulum – Reduced Pricing

There is a scary pit in marketing.  It is deep and dark and hard to get out of.  It is …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

Page 2 of 17«12345»...Last »
Powered by WordPress.
Calotropis theme by itx