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Pricing Codes – How They Used To Do It Before Computerization
February 27, 2017

Pricing Codes – How They Used To Do It Before Computerization

Back in the day, before computers and inventory databases, it was tough for store owners to keep track of what …Read the Rest

Higher Education in the U.S. Goes Lower
February 11, 2017

Higher Education in the U.S. Goes Lower

The recent immigration ban in the United States has at least one unintended consequence.  Even if the ban is lifted, …Read the Rest

The Gamblers’ Fallacy at the Queue
February 1, 2017

The Gamblers’ Fallacy at the Queue

The Gamblers’ Fallacy is when gamblers notice that a slot machine programmed to be random has not produced a winner …Read the Rest

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

The Undoing Project
December 29, 2016

The Undoing Project

It is hard not to like one of Michael Lewis‘ books.  The Undoing Project is no exception. It is …Read the Rest

The Husbands’ Chair
December 8, 2016

The Husbands’ Chair

One incredible service that retailers could provide would be a “husbands’ chair” for the partners of their female shoppers.  And …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

Points Programmes Are Carnie Games
November 14, 2016

Points Programmes Are Carnie Games

Points programs were developed as promotional support to encourage loyalty to various products and increase purchase frequency.  And they do.  …Read the Rest

What the Digital Age Means to Agencies
November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest

Things You Definitely Should Not Do, According to Your Lawyer
October 1, 2016

Things You Definitely Should Not Do, According to Your Lawyer

That would be virtually everything you are already doing.
This includes: banking, using your phones, renting or driving a car, accessing …Read the Rest

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