Half Wasted Wasn’t Half Wasted
About four or five years ago we decided to demonstrate our web abilities by creating a promotional site. We called …Read the Rest
Business
The Radiation Cloud is Coming!!
Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest
Your Job Is Easy; My Job Is Hard
It is quite amazing how easy your job is. Just ask someone who doesn’t do it.
At the same time, from …Read the Rest
How To Evaluate Advertising Creative
What are the secrets to assessing a creative presentation when your agency shows you the work? It is no secret. …Read the Rest
The Video Vampire Strikes Again
There was a commercial on the Super Bowl that many of us saw that is the subject of today’s blog …Read the Rest
A Real Advertising Strategy? Or a Waste of Time and Money? Here is the Litmus Test.
You have asked your advertising agency to develop a copy strategy for your marketing efforts – why?
Because you read our …Read the Rest
Super Bowl Commercials: Canada versus the United States
As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest
Copy Strategy: Map to Success
Everyone seems to have an opinion of which commercials are good and which ones are bad. For me, it is …Read the Rest
Using Social Media to Communicate the Risks in Social Media
There is nothing more appropriate than fighting fire with fire. Unless it is water.
The hot topic amongst us marketing people …Read the Rest
Rule Number One in Advertising: Get Noticed
The scary thing for most managers is that rule #1 of advertising is: GET NOTICED.
Or the rest of the rules …Read the Rest