Why Campaigns Are Stronger than Ads
Quite often we see “one off,” “stand alone,” “one shot” ads. These ads are designed for a single purpose – …Read the Rest
Business
Rise Above the Scroll
Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That’s because the ultimate goal …Read the Rest
The Natural Predisposition Toward Redistribution of Wealth
One thing I find amazing is the natural predisposition we all have for redistribution of wealth. That is, if we …Read the Rest
Looking for Patterns That Are Not There
Baseball Players are very superstitious about batting but not about fielding. Why? Well, fielders are 99% successful so they conclude …Read the Rest
Toronto Should Thank Its Most Supportive Politician
Toronto should offer thanks, maybe a statue, to the one man who has made this city into the world class …Read the Rest
Canadian Dollar Upswing Should Mean Lower Prices
Recently the Canadian dollar has been trading at $1.05 US. That is, for every Canadian dollar, you should be able …Read the Rest
Half Wasted Wasn’t Half Wasted
About four or five years ago we decided to demonstrate our web abilities by creating a promotional site. We called …Read the Rest
The Radiation Cloud is Coming!!
Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest
Your Job Is Easy; My Job Is Hard
It is quite amazing how easy your job is. Just ask someone who doesn’t do it.
At the same time, from …Read the Rest
How To Evaluate Advertising Creative
What are the secrets to assessing a creative presentation when your agency shows you the work? It is no secret. …Read the Rest