Calexis

Business

The Yellowing of the Yellow Pages
November 4, 2014

The Yellowing of the Yellow Pages

We have had many clients who had relied on Yellow Pages over the years.  That was years ago.  Retail businesses …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

IKEA Hacks and Secret Menus
September 8, 2014

IKEA Hacks and Secret Menus

Many fast food restaurants have secret menus – in fact there are websites set up to let inquiring minds get …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

It’s Not Eyeballs, It’s Brains We Want to Reach
August 3, 2014

It’s Not Eyeballs, It’s Brains We Want to Reach

When marketers buy media, digital, broadcast or print, they often say that they are buying eyeballs.  That’s what we call …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

What Is an Offensive Team Name?
June 24, 2014

What Is an Offensive Team Name?

With the media controversy about the name of the Washington Redskins, we need to ask “What’s in a name?” and …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

Green Beans and the Journal of Experimental Social Psychology
May 7, 2014

Green Beans and the Journal of Experimental Social Psychology

Necessity breeds invention.  At one time I was reduced to living off of green beans. That motivated me into publishing …Read the Rest

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