Calexis

Business

Failing the Marshmallow Test
June 11, 2016

Failing the Marshmallow Test

We wrote a blog about the Marshmallow Test some years ago. That’s when kids are given one marshmallow and are …Read the Rest

Marketers Make Mistakes About Age
April 26, 2016

Marketers Make Mistakes About Age

How old you are is a chronological fact.  However, very few people act their chronological age.
So why do marketers target …Read the Rest

Narcissism of Small Differences
March 31, 2016

Narcissism of Small Differences

How many times have clients asked us to change fonts, change colour shades, change layouts.  Small adjustments that get deemed …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

Bartolomeo Cristofori Should Have Had a Patent
September 2, 2015

Bartolomeo Cristofori Should Have Had a Patent

The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest

20 Years on the Internet
August 15, 2015

20 Years on the Internet

Back in mid-1995, Calexis started building websites.  Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest

Fears for Tiers
June 14, 2015

Fears for Tiers

We have heard a lot about the danger of two tier systems, particularly with respect to our medical system.  The …Read the Rest

If Fast Food Were Advertised Like Cars
May 26, 2015

If Fast Food Were Advertised Like Cars

Why is it we never hear: “Chesterwood McDonalds features the 2015 Big Mac – Now with two – count ‘em …Read the Rest

Best Local Store Promotion
May 12, 2015

Best Local Store Promotion

A Latino owned barbecue restaurant decided to do a White Appreciation Day.  What a great example of a local store …Read the Rest

When the Task Overwhelms the Goal
March 27, 2015

When the Task Overwhelms the Goal

We set goals, lofty ideals we wish to achieve.  Then, we have to identify all …Read the Rest

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