Calexis

Business

When the Task Overwhelms the Goal
March 27, 2015

When the Task Overwhelms the Goal

We set goals, lofty ideals we wish to achieve.  Then, we have to identify all …Read the Rest

I Don’t Have ADD.  I Have a Multi-Dimensional Brain
March 14, 2015

I Don’t Have ADD. I Have a Multi-Dimensional Brain

When I see things, I see a range, a spectrum, not just a single thing.  When I hear a word, …Read the Rest

Whatever Happened to the Service Station?
January 18, 2015

Whatever Happened to the Service Station?

Less than 50 years ago, the average person would pull into a Service Station for gasoline and was greeted by …Read the Rest

Here Comes the Grumpy Old Customer
January 5, 2015

Here Comes the Grumpy Old Customer

We have all seen the shifts in demographic distribution that show an aging population.  All those trend setting Baby Boomers …Read the Rest

Best Promotion of the Year: The Interview
December 28, 2014

Best Promotion of the Year: The Interview

I have always been curious about how a movie release coincidentally coincides with a major news story.  It has happened …Read the Rest

It’s the Rustle in the Grass That Is the Most Important
December 21, 2014

It’s the Rustle in the Grass That Is the Most Important

Anthropologists tell us that ancient humans had to decide, when they heard a rustle in the grass, whether it …Read the Rest

Acting vs Announcing
December 7, 2014

Acting vs Announcing

The quality of acting in television commercials seems to have deteriorated to the point where copy is just announced.  Maybe …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

The Yellowing of the Yellow Pages
November 4, 2014

The Yellowing of the Yellow Pages

We have had many clients who had relied on Yellow Pages over the years.  That was years ago.  Retail businesses …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

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