Calexis

Business

Hey Calexis, Why the Funny Name?
April 28, 2014

Hey Calexis, Why the Funny Name?

Names are funny things.  They are the nouns of our lives.  They create expectations and label us.  They become our …Read the Rest

Why Do American Border Guards Dislike Canadians?
April 21, 2014

Why Do American Border Guards Dislike Canadians?

You drive over the Ambassador Bridge from Windsor and pull up to a bulletproof booth, laden with video cameras, signs …Read the Rest

You Think It’s a Contest; We Think It’s a Coupon Drop
April 9, 2014

You Think It’s a Contest; We Think It’s a Coupon Drop

Everyone gets excited by a big retail contest: there are prizes to be won, discounts to be won, a game …Read the Rest

The Politics of the Carbon Copy
March 27, 2014

The Politics of the Carbon Copy

When we send emails or memos (like that happens anymore), we are given choices of cc and bcc.  However, there …Read the Rest

The Green Dwarf
March 17, 2014

The Green Dwarf

There were many times when we presented commercials to clients who we felt had to make changes to make sure …Read the Rest

Let’s Hear It for the Right Brained Economists
March 11, 2014

Let’s Hear It for the Right Brained Economists

When I was in school, Economics was a purely left brained logical pursuit.  This always confused me because I knew …Read the Rest

Never Get Ahead of Yourself
March 1, 2014

Never Get Ahead of Yourself

Many times I have been asked for career assistance from folks just entering the industry, so here is some advice …Read the Rest

The Advertising Advantages and Disadvantages of Youth
February 16, 2014

The Advertising Advantages and Disadvantages of Youth

Everyone says that Advertising is a young person’s business.  True, it is an industry that requires the endless energy and …Read the Rest

XXL = L
January 30, 2014

XXL = L

This title is not an equation in Latin numerals.  It’s about the size of it.
Recently, we were in South East …Read the Rest

Pin Point Marketing and Privacy
January 20, 2014

Pin Point Marketing and Privacy

A day after pricing a numeric pad addition for my iMac keyboard, I got the following screen.  I was at …Read the Rest

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