Calexis

Business

Did the Berlin Wall Falling Help Create the Rise of the 1% in the US?
January 11, 2014

Did the Berlin Wall Falling Help Create the Rise of the 1% in the US?

When Communism dissolved and the Berlin Wall fell, the rush to capitalism began in the East.  In some Communist countries, …Read the Rest

Infrastructure: Important But Invisible
December 17, 2013

Infrastructure: Important But Invisible

Infrastructure has become an everyday subject for politicians.  Our cities, our countries, our homes – they all need maintenance and …Read the Rest

Cheapo Websites: Are They the Future?
December 7, 2013

Cheapo Websites: Are They the Future?

There are now many services that allow you to build your own website.  It is cheap and not that difficult.  …Read the Rest

Hey Bob, Stop Wearing Out My Name, Bob
November 14, 2013

Hey Bob, Stop Wearing Out My Name, Bob

You must have spoken to a sales person who insisted on inserting your name into every second sentence.  They think …Read the Rest

Hall of Lost Products
November 4, 2013

Hall of Lost Products

Anyone who has worked in advertising, particularly in packaged goods, has worked on a lot of products that never really …Read the Rest

What is the Value of Your Image…
October 25, 2013

What is the Value of Your Image…

The concept that branding is to value is a well established idea.
To effectively brand you need to treat your product …Read the Rest

The Font of All Information
October 16, 2013

The Font of All Information

You can often tell if an ad is well designed by the choice and management of the type faces/fonts.
You can …Read the Rest

Pulling Up the Ladder Behind Us
September 15, 2013

Pulling Up the Ladder Behind Us

Everyone thinks that the way things are now is the way they have always been.  You hear it in dismay …Read the Rest

Pudding Your Best Foot Forward
August 29, 2013

Pudding Your Best Foot Forward

Years ago, one of my first real assignments in advertising was as the Account Executive on Jell-O Pudding at Y&R …Read the Rest

Newspaper Sell Offs Latest Symptoms of Decline
August 7, 2013

Newspaper Sell Offs Latest Symptoms of Decline

The Boston Globe was sold last week for $70 million dollars, by the NY Times to Boston Red Sox owner, …Read the Rest

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