Calexis

Computers

November 2, 2017

The Printer Scanner Scam

A few years ago I bought a brand new HP printer-scanner.  It printed in colour and scanned to pdf, jpeg, and tiff.  It also could send a fax.  I could scan to computer, to a USB thumb drive,  or a memory card.  It worked fine.
But now, I find I was …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

What the Digital Age Means to Agencies
November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest

20 Years on the Internet
August 15, 2015

20 Years on the Internet

Back in mid-1995, Calexis started building websites.  Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

12 Things That Bug Me About Web Content Trends
August 27, 2014

12 Things That Bug Me About Web Content Trends

Have you noticed the proliferation of numbered lists on every website you visit (listicles)?  Not on just one or two, …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

It’s Not Eyeballs, It’s Brains We Want to Reach
August 3, 2014

It’s Not Eyeballs, It’s Brains We Want to Reach

When marketers buy media, digital, broadcast or print, they often say that they are buying eyeballs.  That’s what we call …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

The Politics of the Carbon Copy
March 27, 2014

The Politics of the Carbon Copy

When we send emails or memos (like that happens anymore), we are given choices of cc and bcc.  However, there …Read the Rest

Pin Point Marketing and Privacy
January 20, 2014

Pin Point Marketing and Privacy

A day after pricing a numeric pad addition for my iMac keyboard, I got the following screen.  I was at …Read the Rest

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