<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Calexis &#187; Computers</title>
	<atom:link href="http://calexis.com/blog/category/computers/feed/" rel="self" type="application/rss+xml" />
	<link>http://calexis.com/blog</link>
	<description>Advertising and Marketing Counsel Blog</description>
	<lastBuildDate>Sun, 13 May 2012 19:43:25 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Tale of the Tail &#8211; A Cautionary Tale</title>
		<link>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-tale-of-the-tail-a-cautionary-tale</link>
		<comments>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/#comments</comments>
		<pubDate>Sun, 13 May 2012 19:43:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[email gaffe]]></category>
		<category><![CDATA[email mistakes]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2109</guid>
		<description><![CDATA[It is no surprise that people are lazy.  That is one reason why many of the emails we get these days are simply forwarded or replies from originating emails.  But there is great danger in this laziness.
Everyone has heard of the great &#8220;Reply All&#8221; error when you send a caustic remark back about one of <a href="http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In the Clash Between Technology and Psychology: The Winner Is…</title>
		<link>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-the-clash-between-technology-and-psychology-the-winner-is%25e2%2580%25a6</link>
		<comments>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 01:28:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Milavsky's Law]]></category>
		<category><![CDATA[Moore's Law]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1866</guid>
		<description><![CDATA[Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other hand, human psychology is based on a million year old piece of hardware that has to change on a biological timetable that requires 20 year generations for change.
That biological change is painfully slow when compared <a href="http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simplifying the Googleverse</title>
		<link>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simplifying-the-googleverse</link>
		<comments>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:30:10 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1496</guid>
		<description><![CDATA[The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the ads and purchased rankings.
The purpose of the search engine was to find what you are looking for on the web.
There were earlier attempts like Yahoo, AltaVista, Lycos, and so forth.  But the content on the <a href="http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Age of Needy Software</title>
		<link>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-age-of-needy-software</link>
		<comments>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 02:16:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1853</guid>
		<description><![CDATA[You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I turn my computer on, one of my software programs is downloading updates.
Or worse, it is shutting me down so the program can reboot itself with the updates.
These updates are getting more and more intrusive.  It <a href="http://calexis.com/blog/2011/09/15/the-age-of-needy-software/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rise Above the Scroll</title>
		<link>http://calexis.com/blog/2011/06/27/rise-above-the-scroll/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rise-above-the-scroll</link>
		<comments>http://calexis.com/blog/2011/06/27/rise-above-the-scroll/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:44:36 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[jump the fold]]></category>
		<category><![CDATA[make site better]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SJO]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1743</guid>
		<description><![CDATA[Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That&#8217;s because the ultimate goal is always to get your company site at or above the top of the scroll-bar.  People just won&#8217;t scroll down to find the lower ranking responses on searches.
Here&#8217;s the problem though.
Achieving SJO is simple.  <a href="http://calexis.com/blog/2011/06/27/rise-above-the-scroll/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/06/27/rise-above-the-scroll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Half Wasted Wasn’t Half Wasted</title>
		<link>http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=half-wasted-wasn%25e2%2580%2599t-half-wasted</link>
		<comments>http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 22:14:53 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[M&Ms]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[wanamaker]]></category>
		<category><![CDATA[Wasted ad budget]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1519</guid>
		<description><![CDATA[About four or five years ago we decided to demonstrate our web abilities by creating a promotional site.  We called it Halfwasted.com.  It was based on the old premise that advertisers believe half of their advertising investment is wasted.  They just don’t know which half.
We put the site up with a lot of good humour <a href="http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Your Job Is Easy; My Job Is Hard</title>
		<link>http://calexis.com/blog/2011/03/17/your-job-is-easy-my-job-is-hard/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=your-job-is-easy-my-job-is-hard</link>
		<comments>http://calexis.com/blog/2011/03/17/your-job-is-easy-my-job-is-hard/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 02:51:55 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[brain science]]></category>
		<category><![CDATA[How tough can it be?]]></category>
		<category><![CDATA[M. C. Escher]]></category>
		<category><![CDATA[rocket surgery]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1500</guid>
		<description><![CDATA[It is quite amazing how easy your job is.  Just ask someone who doesn’t do it.
At the same time, from your point of view, their job is amazingly easy.
We get this every day in advertising because with digital tools it is not that challenging to make something that looks like an ad.  But as I <a href="http://calexis.com/blog/2011/03/17/your-job-is-easy-my-job-is-hard/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/03/17/your-job-is-easy-my-job-is-hard/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Already Here Mobile Internet</title>
		<link>http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-already-here-mobile-internet</link>
		<comments>http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:00:15 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[food app]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[open source apps]]></category>
		<category><![CDATA[tow truck app]]></category>
		<category><![CDATA[wholesale app]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=529</guid>
		<description><![CDATA[People have been telling us for years this is coming, even before Apple launched the smartphone.
There have been more phones than computers for some time, and sometime in the next few years a very large percentage of those will be Internet-capable smartphones, and eventually the smartphone will just be a phone.
What does this mean for <a href="http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Can’t My Cable Provider Be as Smart as Amazon or Google?</title>
		<link>http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-can%25e2%2580%2599t-my-cable-provider-be-as-smart-as-amazon-or-google</link>
		<comments>http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:16:37 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[CSI]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google ads]]></category>
		<category><![CDATA[intelligent]]></category>
		<category><![CDATA[Law and Order]]></category>
		<category><![CDATA[NCIS]]></category>
		<category><![CDATA[SVU]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[targetting]]></category>
		<category><![CDATA[viewer]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=666</guid>
		<description><![CDATA[I have cable television, like most people.  I get to choose from hundreds of channels with nothing to watch.
Can’t my cable provider be as smart as Amazon or Google now that we live in a world of individual targeting.
When I turn my television on, Mr. Cable Provider, give me a little help trying to find <a href="http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feeds: What Are They Good For?</title>
		<link>http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds-what-are-they-good-for</link>
		<comments>http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 18:58:10 +0000</pubDate>
		<dc:creator>Luke Hollins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[igoogle]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newsfeeds]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[textcast]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=506</guid>
		<description><![CDATA[Most people don&#8217;t seem to know what you&#8217;re talking about when you say RSS.
&#8220;Feeds&#8221; sometimes get a nod or a quizzical look, but not always.
Rampant use is apparently limited to news junkies, marketers and techies.  Info addicts on the front edge of the envelope.
Officially RSS stands for Really Simple Syndication and it is an easy <a href="http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Origin Myths Set The Trajectory</title>
		<link>http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=origin-myths-set-the-trajectory</link>
		<comments>http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 19:11:33 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[athens]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Botany Bay]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iwhatever]]></category>
		<category><![CDATA[Jean Talon]]></category>
		<category><![CDATA[Jobs and Wozniak]]></category>
		<category><![CDATA[origin myths]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[Pilgrims]]></category>
		<category><![CDATA[pure laine]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[Sparta]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Steve Wozniak]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=431</guid>
		<description><![CDATA[Nearly every civilization has origin myths that explain how they started.  Athens, Sparta and Rome had them and we learned them in school.
Nearly every native population has an explanation for how they came to be and why they are where they are.  It gives everyone a shared consciousness and a shared set of values to <a href="http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/25/origin-myths-set-the-trajectory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plug and Pray – A Personal Exodus to the Forbidden Country of NO COMPUTER; NO PHONE!</title>
		<link>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=plug-and-pray-%25e2%2580%2593-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone</link>
		<comments>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 23:11:14 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[android phone]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[google phone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Microsoft 2007]]></category>
		<category><![CDATA[Microsoft 2010]]></category>
		<category><![CDATA[Outlook 2007]]></category>
		<category><![CDATA[outlook 2010]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[plug and play]]></category>
		<category><![CDATA[plug and pray]]></category>
		<category><![CDATA[quark]]></category>
		<category><![CDATA[telephone books]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[windows XP]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=460</guid>
		<description><![CDATA[Whatever happened to the old days when everything was “Plug and Play?”  You got some new technology; you plugged it in and started using it.
If anyone has gone through a computer meltdown, and I recently did, you will realize how fragile and interconnected everything is now.  Nothing is plug-and-play anymore.  It is more like plug-and-pray.
For <a href="http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Browser Review: Opera 10</title>
		<link>http://calexis.com/blog/2009/09/08/browser-review-opera-10/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=browser-review-opera-10</link>
		<comments>http://calexis.com/blog/2009/09/08/browser-review-opera-10/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 21:25:24 +0000</pubDate>
		<dc:creator>Viet Tran</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[browsers opera 10 firefox internet explorer ie firefox tabbed browsing speed dial]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=266</guid>
		<description><![CDATA[Opera has always been one of my favourite browsers for its innovations but gets little recognition from web users. Opera had tabbed browsing, full page zoom and the &#8220;speed dial&#8221; feature before any of today&#8217;s major browsers. Basically, if you want to know what new features will be coming in the next version of your <a href="http://calexis.com/blog/2009/09/08/browser-review-opera-10/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2009/09/08/browser-review-opera-10/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

