Calexis

Computers

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

It’s Not Eyeballs, It’s Brains We Want to Reach
August 3, 2014

It’s Not Eyeballs, It’s Brains We Want to Reach

When marketers buy media, digital, broadcast or print, they often say that they are buying eyeballs.  That’s what we call …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

The Politics of the Carbon Copy
March 27, 2014

The Politics of the Carbon Copy

When we send emails or memos (like that happens anymore), we are given choices of cc and bcc.  However, there …Read the Rest

Pin Point Marketing and Privacy
January 20, 2014

Pin Point Marketing and Privacy

A day after pricing a numeric pad addition for my iMac keyboard, I got the following screen.  I was at …Read the Rest

Cheapo Websites: Are They the Future?
December 7, 2013

Cheapo Websites: Are They the Future?

There are now many services that allow you to build your own website.  It is cheap and not that difficult.  …Read the Rest

Toodle Loo iPod
November 25, 2013

Toodle Loo iPod

I recall getting my iPod quite a few years ago.  It was a marvel.  It was magic.  It was having …Read the Rest

Are QR Codes the New RSS Feed?
October 4, 2012

Are QR Codes the New RSS Feed?

For the past few years clients have been asking for more and more QR Codes (short for Quick Response Codes) …Read the Rest

The Tale of the Tail – A Cautionary Tale
May 13, 2012

The Tale of the Tail – A Cautionary Tale

It is no surprise that people are lazy.  That is one reason why many of the emails we get these …Read the Rest

In the Clash Between Technology and Psychology: The Winner Is…
September 30, 2011

In the Clash Between Technology and Psychology: The Winner Is…

Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other …Read the Rest

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