Calexis

Internet

January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election is one reason being offered.  That was a wilder reality show than the average NFL game.  And people love the spontaneity of those reality shows.
But could that be the only …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

What the Digital Age Means to Agencies
November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest

20 Years on the Internet
August 15, 2015

20 Years on the Internet

Back in mid-1995, Calexis started building websites.  Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

The Yellowing of the Yellow Pages
November 4, 2014

The Yellowing of the Yellow Pages

We have had many clients who had relied on Yellow Pages over the years.  That was years ago.  Retail businesses …Read the Rest

12 Things That Bug Me About Web Content Trends
August 27, 2014

12 Things That Bug Me About Web Content Trends

Have you noticed the proliferation of numbered lists on every website you visit (listicles)?  Not on just one or two, …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

It’s Not Eyeballs, It’s Brains We Want to Reach
August 3, 2014

It’s Not Eyeballs, It’s Brains We Want to Reach

When marketers buy media, digital, broadcast or print, they often say that they are buying eyeballs.  That’s what we call …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

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