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Internet

August 7, 2020

Power Leaves the Consumer

Over time there has been an erosion of the power consumers have in their purchase decisions.  That power has shifted to the seller.
Many services have been outplaced from the retailer to the consumer, self serve gasoline, self checkouts at retailers, ATM machines at banks.  Sellers saw it as a way …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Sorry, Mr. Hepburn, The Path Forked
February 29, 2020

Sorry, Mr. Hepburn, The Path Forked

Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

Milavsky’s Law
February 4, 2020

Milavsky’s Law

We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest

My Grandmother Taught Me To Read Automated Text Messages
October 3, 2019

My Grandmother Taught Me To Read Automated Text Messages

My grandmother would be about 125 years old today.  She was born in a country that didn’t exist when she …Read the Rest

The Bounce Metaphor
June 13, 2019

The Bounce Metaphor

Long ago people used to dry their clothes outdoors on a rope or wire called a clothes line.  The clothes …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

Keep an Email to One Thought
May 1, 2017

Keep an Email to One Thought

How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

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