Calexis

Internet

February 9, 2021

Times We Knew It – But Blew It

Our company was the first agency in Canada to start building websites on the internet back in 1994.  We saw the opportunities and plunged forward. It took some figuring out, some investment and some staffing to organize into an area that was new to everyone.
We built sites for about 15 …Read the Rest

What’s In a Blog Post
December 27, 2020

What’s In a Blog Post

After a few hundred blog posts, for myself and others, I might have learned a little on how to put …Read the Rest

Rhythms, Routines and COVID19
December 14, 2020

Rhythms, Routines and COVID19

When COVID struck there was a lot of confusion.  Getting people to change routines and adopt new practices became government’s …Read the Rest

Power Leaves the Consumer
August 7, 2020

Power Leaves the Consumer

Over time there has been an erosion of the power consumers have in their purchase decisions.  That power has shifted …Read the Rest

Mosquito Capitalism
May 5, 2020

Mosquito Capitalism

Have you ever felt like some company was buzzing around you, becoming so irritating and you couldn’t seem to bat …Read the Rest

Sorry, Mr. Hepburn, The Path Forked
February 29, 2020

Sorry, Mr. Hepburn, The Path Forked

Mr. Hepburn, our school counsellor, gave us all career advice at our blue collar high school.
He had us all do …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

Milavsky’s Law
February 4, 2020

Milavsky’s Law

We read a lot about how technology is changing our lives; how technological innovations are happening faster and faster; how …Read the Rest

My Grandmother Taught Me To Read Automated Text Messages
October 3, 2019

My Grandmother Taught Me To Read Automated Text Messages

My grandmother would be about 125 years old today.  She was born in a country that didn’t exist when she …Read the Rest

The Bounce Metaphor
June 13, 2019

The Bounce Metaphor

Long ago people used to dry their clothes outdoors on a rope or wire called a clothes line.  The clothes …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

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