Calexis

Internet

October 3, 2019

My Grandmother Taught Me To Read Automated Text Messages

My grandmother would be about 125 years old today.  She was born in a country that didn’t exist when she was born. Now it is called Belarus. English was her third or fourth language.  I don’t know how well she spoke any of them, but she got her message across.
She …Read the Rest

The Bounce Metaphor
June 13, 2019

The Bounce Metaphor

Long ago people used to dry their clothes outdoors on a rope or wire called a clothes line.  The clothes …Read the Rest

The Editorial – Advertising Balance
September 10, 2017

The Editorial – Advertising Balance

Websites are now encountering a situation that print and broadcasting have had to deal with for years.  The balance of …Read the Rest

Keep an Email to One Thought
May 1, 2017

Keep an Email to One Thought

How many times have you added a second idea to an email and found out the second thought was missed …Read the Rest

Sports and Loss of Spontaneity
January 3, 2017

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election …Read the Rest

10 Amazing Secrets of Digital
November 28, 2016

10 Amazing Secrets of Digital

Advertising changed when it moved to digital.  And it has really moved.  More money is now spent on digital than …Read the Rest

What the Digital Age Means to Agencies
November 1, 2016

What the Digital Age Means to Agencies

It has been more than 20 years since advertising started to appear digitally.
Today traditional advertising agencies have been reconfigured and …Read the Rest

20 Years on the Internet
August 15, 2015

20 Years on the Internet

Back in mid-1995, Calexis started building websites.  Here we are, 20 years later and it is time for a retrospective.
Calexis.com …Read the Rest

The Fallacy of Technologists: If You Build It They Will Come
November 14, 2014

The Fallacy of Technologists: If You Build It They Will Come

Many technology business people we have met believe that any great new technology will immediately be accepted and embraced.
No marketing …Read the Rest

The Yellowing of the Yellow Pages
November 4, 2014

The Yellowing of the Yellow Pages

We have had many clients who had relied on Yellow Pages over the years.  That was years ago.  Retail businesses …Read the Rest

12 Things That Bug Me About Web Content Trends
August 27, 2014

12 Things That Bug Me About Web Content Trends

Have you noticed the proliferation of numbered lists on every website you visit (listicles)?  Not on just one or two, …Read the Rest

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