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	<title>Calexis &#187; Internet</title>
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	<description>Advertising and Marketing Counsel Blog</description>
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		<title>The Tale of the Tail &#8211; A Cautionary Tale</title>
		<link>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-tale-of-the-tail-a-cautionary-tale</link>
		<comments>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/#comments</comments>
		<pubDate>Sun, 13 May 2012 19:43:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[email gaffe]]></category>
		<category><![CDATA[email mistakes]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2109</guid>
		<description><![CDATA[It is no surprise that people are lazy.  That is one reason why many of the emails we get these days are simply forwarded or replies from originating emails.  But there is great danger in this laziness.
Everyone has heard of the great &#8220;Reply All&#8221; error when you send a caustic remark back about one of <a href="http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/05/13/the-tale-of-the-tail-a-cautionary-tale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Technology, Psychology and Marketing: a Three Legged Stool</title>
		<link>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=technology-psychology-and-marketing-a-three-legged-stool</link>
		<comments>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 03:19:30 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1893</guid>
		<description><![CDATA[Success on the web and social marketing requires three factors working together.  And if they don’t all come together, you&#8217;ve got &#8230;well nothing.
Technology and psychology need to be aligned for the technology to be effectively received.  After the technology bust in the late 90s, many of the same &#8220;bust ideas&#8221; became successful as consumer psychology <a href="http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/25/technology-psychology-and-marketing-a-three-legged-stool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Pitch Lacks The Punch</title>
		<link>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-pitch-lacks-the-punch</link>
		<comments>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:43:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[The Pitch]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=2147</guid>
		<description><![CDATA[There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It is called &#8220;The Pitch.&#8221;  The preview aired the other night.  Obviously this show is trying to cash in on the popularity of AMC&#8217;s award winning &#8220;Mad Men&#8221; about agency life in the 1960&#8217;s by hoping <a href="http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2012/04/12/the-pitch-lacks-the-punch/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://calexis.com/blog/wp-content/uploads/2012/04/Subway-Breakfast-Smiley-Guy-640x480.wmv" length="4736979" type="video/x-ms-wmv" />
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		<title>Facebook: I Am My Own Celebrity</title>
		<link>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=facebook-i-am-my-own-celebrity</link>
		<comments>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 03:36:15 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[meat spinning]]></category>
		<category><![CDATA[meatspinning]]></category>
		<category><![CDATA[rick rolling]]></category>
		<category><![CDATA[rickrolling]]></category>
		<category><![CDATA[trolling]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1940</guid>
		<description><![CDATA[Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends and like us.  And they ask us to be their friends.  We expect our friends to like our comments or postings and be supportive. On inspection of many peoples&#8217; Facebook pages, there is very little <a href="http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/11/19/facebook-i-am-my-own-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Get To It!</title>
		<link>http://calexis.com/blog/2011/10/16/get-to-it/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=get-to-it</link>
		<comments>http://calexis.com/blog/2011/10/16/get-to-it/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 23:54:32 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1848</guid>
		<description><![CDATA[A friend of mine decided that he was going to start a consulting business when he got down sized from a senior marketing job.
He spent about three months coming up with a company name, a logo, a mission statement, printing letterhead and cards.  He organized a home work space, with all the peripherals for his <a href="http://calexis.com/blog/2011/10/16/get-to-it/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/10/16/get-to-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>In the Clash Between Technology and Psychology: The Winner Is…</title>
		<link>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=in-the-clash-between-technology-and-psychology-the-winner-is%25e2%2580%25a6</link>
		<comments>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 01:28:09 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Milavsky's Law]]></category>
		<category><![CDATA[Moore's Law]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1866</guid>
		<description><![CDATA[Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other hand, human psychology is based on a million year old piece of hardware that has to change on a biological timetable that requires 20 year generations for change.
That biological change is painfully slow when compared <a href="http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/30/in-the-clash-between-technology-and-psychology-the-winner-is%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Simplifying the Googleverse</title>
		<link>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=simplifying-the-googleverse</link>
		<comments>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:30:10 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1496</guid>
		<description><![CDATA[The Google search is so important it has fathered secondary industries like SEO and SEM, not to mention all the ads and purchased rankings.
The purpose of the search engine was to find what you are looking for on the web.
There were earlier attempts like Yahoo, AltaVista, Lycos, and so forth.  But the content on the <a href="http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/23/simplifying-the-googleverse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Age of Needy Software</title>
		<link>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-age-of-needy-software</link>
		<comments>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 02:16:02 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1853</guid>
		<description><![CDATA[You may have not noticed it yet, but we are in an age of needy software.
Seems like every time I turn my computer on, one of my software programs is downloading updates.
Or worse, it is shutting me down so the program can reboot itself with the updates.
These updates are getting more and more intrusive.  It <a href="http://calexis.com/blog/2011/09/15/the-age-of-needy-software/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/09/15/the-age-of-needy-software/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rise Above the Scroll</title>
		<link>http://calexis.com/blog/2011/06/27/rise-above-the-scroll/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rise-above-the-scroll</link>
		<comments>http://calexis.com/blog/2011/06/27/rise-above-the-scroll/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:44:36 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[jump the fold]]></category>
		<category><![CDATA[make site better]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SJO]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1743</guid>
		<description><![CDATA[Okay so this is about SEO but the real goal is Scroll Jumping Optimization or, SJO.
That&#8217;s because the ultimate goal is always to get your company site at or above the top of the scroll-bar.  People just won&#8217;t scroll down to find the lower ranking responses on searches.
Here&#8217;s the problem though.
Achieving SJO is simple.  <a href="http://calexis.com/blog/2011/06/27/rise-above-the-scroll/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/06/27/rise-above-the-scroll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social Media: Is it a Game Changer or a Blue Suit?</title>
		<link>http://calexis.com/blog/2011/06/01/social-media-is-it-a-game-changer-or-a-blue-suit/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-is-it-a-game-changer-or-a-blue-suit</link>
		<comments>http://calexis.com/blog/2011/06/01/social-media-is-it-a-game-changer-or-a-blue-suit/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 00:19:31 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media Criticism]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1687</guid>
		<description><![CDATA[Everyone in our industry is orgasmic about Social Media.  We are running off in all directions at the same time &#8212; creating all kinds of social media programs.  But why?
Try to challenge the value of Social Media, the response is usually that “You just don’t get it.”
There are benefits of social media, using peer endorsements <a href="http://calexis.com/blog/2011/06/01/social-media-is-it-a-game-changer-or-a-blue-suit/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/06/01/social-media-is-it-a-game-changer-or-a-blue-suit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>I Used To Be My Own Google</title>
		<link>http://calexis.com/blog/2011/05/25/i-used-to-be-my-own-google/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=i-used-to-be-my-own-google</link>
		<comments>http://calexis.com/blog/2011/05/25/i-used-to-be-my-own-google/#comments</comments>
		<pubDate>Wed, 25 May 2011 04:30:36 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[google myself]]></category>
		<category><![CDATA[google yourself]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1689</guid>
		<description><![CDATA[Humans used to take pride in knowing all kinds of things, in being able recall information about things, in spelling words, in understanding concepts.
I was good at this &#8212; Hey, I used to be my own Google.
That was then.
Why would anyone want to remember any information any more?  Why does anyone need this ability&#8230; other <a href="http://calexis.com/blog/2011/05/25/i-used-to-be-my-own-google/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/05/25/i-used-to-be-my-own-google/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Half Wasted Wasn’t Half Wasted</title>
		<link>http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=half-wasted-wasn%25e2%2580%2599t-half-wasted</link>
		<comments>http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 22:14:53 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[M&Ms]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[wanamaker]]></category>
		<category><![CDATA[Wasted ad budget]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1519</guid>
		<description><![CDATA[About four or five years ago we decided to demonstrate our web abilities by creating a promotional site.  We called it Halfwasted.com.  It was based on the old premise that advertisers believe half of their advertising investment is wasted.  They just don’t know which half.
We put the site up with a lot of good humour <a href="http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/04/06/half-wasted-wasn%e2%80%99t-half-wasted/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Social Media Overkill Can Create Backlash</title>
		<link>http://calexis.com/blog/2011/04/01/social-media-overkill-can-create-backlash/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-overkill-can-create-backlash</link>
		<comments>http://calexis.com/blog/2011/04/01/social-media-overkill-can-create-backlash/#comments</comments>
		<pubDate>Sat, 02 Apr 2011 02:19:16 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[comments clutter]]></category>
		<category><![CDATA[Social Spam]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1590</guid>
		<description><![CDATA[Go to the Globe and Mail articles regarding politics and it is crammed with Liberal Party blather for the first many, many entries.  Clearly Liberal apparatchiks are at work spamming the dialogue for targeted mainstream media.  Is this social media at work, or social media being perverted?
When I made a comment on one post, I <a href="http://calexis.com/blog/2011/04/01/social-media-overkill-can-create-backlash/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2011/04/01/social-media-overkill-can-create-backlash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Already Here Mobile Internet</title>
		<link>http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-already-here-mobile-internet</link>
		<comments>http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:00:15 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[food app]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[open source apps]]></category>
		<category><![CDATA[tow truck app]]></category>
		<category><![CDATA[wholesale app]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=529</guid>
		<description><![CDATA[People have been telling us for years this is coming, even before Apple launched the smartphone.
There have been more phones than computers for some time, and sometime in the next few years a very large percentage of those will be Internet-capable smartphones, and eventually the smartphone will just be a phone.
What does this mean for <a href="http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/07/19/the-already-here-mobile-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Was the World Cup a Flop?</title>
		<link>http://calexis.com/blog/2010/07/09/was-the-world-cup-a-flop/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=was-the-world-cup-a-flop</link>
		<comments>http://calexis.com/blog/2010/07/09/was-the-world-cup-a-flop/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 17:09:39 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[dives]]></category>
		<category><![CDATA[faking]]></category>
		<category><![CDATA[female orgasm]]></category>
		<category><![CDATA[HD streaming]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[missed goals]]></category>
		<category><![CDATA[national]]></category>
		<category><![CDATA[penalties]]></category>
		<category><![CDATA[referees]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=792</guid>
		<description><![CDATA[The World Cup in South Africa has been an exciting event, particularly for those of us who otherwise don’t see a lot of soccer played.  The downside has been the sketchy refereeing made the worse by the constant diving of so called elite players.
Someone is barely touched, perhaps an elbow is brushed and they writhe <a href="http://calexis.com/blog/2010/07/09/was-the-world-cup-a-flop/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Can’t My Cable Provider Be as Smart as Amazon or Google?</title>
		<link>http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-can%25e2%2580%2599t-my-cable-provider-be-as-smart-as-amazon-or-google</link>
		<comments>http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:16:37 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[CSI]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google ads]]></category>
		<category><![CDATA[intelligent]]></category>
		<category><![CDATA[Law and Order]]></category>
		<category><![CDATA[NCIS]]></category>
		<category><![CDATA[SVU]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[targetting]]></category>
		<category><![CDATA[viewer]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=666</guid>
		<description><![CDATA[I have cable television, like most people.  I get to choose from hundreds of channels with nothing to watch.
Can’t my cable provider be as smart as Amazon or Google now that we live in a world of individual targeting.
When I turn my television on, Mr. Cable Provider, give me a little help trying to find <a href="http://calexis.com/blog/2010/06/09/why-can%e2%80%99t-my-cable-provider-be-as-smart-as-amazon-or-google/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Infinite Monkeys Spell: Gazortenflap</title>
		<link>http://calexis.com/blog/2010/05/24/infinite-monkeys-spell-gazortenflap/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=infinite-monkeys-spell-gazortenflap</link>
		<comments>http://calexis.com/blog/2010/05/24/infinite-monkeys-spell-gazortenflap/#comments</comments>
		<pubDate>Mon, 24 May 2010 16:04:31 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[cacophony]]></category>
		<category><![CDATA[infinite monkeys]]></category>
		<category><![CDATA[infinite number of monkeys]]></category>
		<category><![CDATA[randomness]]></category>
		<category><![CDATA[Shakespeare]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=634</guid>
		<description><![CDATA[One example that randomness can bring order is the theory that an infinite number of monkeys hitting keys at random on a keyboard for an infinite amount of time will almost surely type a given text, such as the complete works of William Shakespeare.
The odds of this happening are obviously infinitely small.
There have been a <a href="http://calexis.com/blog/2010/05/24/infinite-monkeys-spell-gazortenflap/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feeds: What Are They Good For?</title>
		<link>http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=feeds-what-are-they-good-for</link>
		<comments>http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 18:58:10 +0000</pubDate>
		<dc:creator>Luke Hollins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[igoogle]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[newsfeeds]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[readers]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[textcast]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=506</guid>
		<description><![CDATA[Most people don&#8217;t seem to know what you&#8217;re talking about when you say RSS.
&#8220;Feeds&#8221; sometimes get a nod or a quizzical look, but not always.
Rampant use is apparently limited to news junkies, marketers and techies.  Info addicts on the front edge of the envelope.
Officially RSS stands for Really Simple Syndication and it is an easy <a href="http://calexis.com/blog/2010/03/24/feeds-what-are-they-good-for/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plug and Pray – A Personal Exodus to the Forbidden Country of NO COMPUTER; NO PHONE!</title>
		<link>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=plug-and-pray-%25e2%2580%2593-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone</link>
		<comments>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 23:11:14 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[android phone]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[google phone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Microsoft 2007]]></category>
		<category><![CDATA[Microsoft 2010]]></category>
		<category><![CDATA[Outlook 2007]]></category>
		<category><![CDATA[outlook 2010]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[plug and play]]></category>
		<category><![CDATA[plug and pray]]></category>
		<category><![CDATA[quark]]></category>
		<category><![CDATA[telephone books]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[windows XP]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=460</guid>
		<description><![CDATA[Whatever happened to the old days when everything was “Plug and Play?”  You got some new technology; you plugged it in and started using it.
If anyone has gone through a computer meltdown, and I recently did, you will realize how fragile and interconnected everything is now.  Nothing is plug-and-play anymore.  It is more like plug-and-pray.
For <a href="http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/"> <b>...Read the Rest</b></a>]]></description>
		<wfw:commentRss>http://calexis.com/blog/2010/01/20/plug-and-pray-%e2%80%93-a-personal-exodus-to-the-forbidden-country-of-no-computer-no-phone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your Website Should Look Like Crap</title>
		<link>http://calexis.com/blog/2009/12/16/why-your-website-should-look-like-crap/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-your-website-should-look-like-crap</link>
		<comments>http://calexis.com/blog/2009/12/16/why-your-website-should-look-like-crap/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 14:37:03 +0000</pubDate>
		<dc:creator>Luke Hollins</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=356</guid>
		<description><![CDATA[Take a look at Google.com , then Facebook, then flavour of the month Twitter.com. Are these sites attractive? Why are they so successful? &#8211; they&#8217;re useful.
Sure, it helps if people can actually read your information and navigate your site. But if you&#8217;re a small local business do yourself a favour next time you start working <a href="http://calexis.com/blog/2009/12/16/why-your-website-should-look-like-crap/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

