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A Nation of Blanche DuBoises?
April 1, 2012

A Nation of Blanche DuBoises?

Every time I visit the United States, I get the feeling that they think Canadians are a nation of Blanche …Read the Rest

Simple is Really Hard
February 6, 2012

Simple is Really Hard

We were recently charged to create a new logo for a client.  When presented, the logo was approved because it …Read the Rest

Are Food Additives the Solution for Bad Diet
January 28, 2012

Are Food Additives the Solution for Bad Diet

We were recently in the United States where additives are much more permitted than they are in Canada.  There we …Read the Rest

Some Marketers Live on Islands
January 21, 2012

Some Marketers Live on Islands

Advertising and communications agencies are agents of change.  As should be Marketing personnel.  We try to get potential customers to …Read the Rest

The Dumb Santa Is a Mean Meme
December 10, 2011

The Dumb Santa Is a Mean Meme

As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped …Read the Rest

Using the Right Coke Cans
November 27, 2011

Using the Right Coke Cans

There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I’m a Carnie, …Read the Rest

Facebook: I Am My Own Celebrity
November 19, 2011

Facebook: I Am My Own Celebrity

Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends …Read the Rest

The British Are Messing with Our Language!
November 9, 2011

The British Are Messing with Our Language!

I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest

Aim Creative at Who the Target Thinks They Are, Not Who They Are
November 2, 2011

Aim Creative at Who the Target Thinks They Are, Not Who They Are

We buy media against demographics like age, income and education.  And target our creative at that target.  Consistent …Read the Rest

Race and Class: A Big Reversal Between the US and UK
October 23, 2011

Race and Class: A Big Reversal Between the US and UK

Over the past couple months, there have been more racially fuelled riots in London.  Now we have demonstrations on Wall …Read the Rest

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