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When the Truth Is Not Believable, and the Believable Is Not True
June 12, 2012

When the Truth Is Not Believable, and the Believable Is Not True

It is always rough to find a compelling claim for advertising. But what happens when you have a compelling …Read the Rest

The Tale of the Tail – A Cautionary Tale
May 13, 2012

The Tale of the Tail – A Cautionary Tale

It is no surprise that people are lazy.  That is one reason why many of the emails we get these …Read the Rest

Stooges in Advertising
May 1, 2012

Stooges in Advertising

Many people think that “Stooge” is just a name for the Three Stooges.  Not so.  There are stooges in advertising …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Kilroy Revisions
April 9, 2012

Kilroy Revisions

Does anyone remember the “Kilroy was here” graffiti, or Chad or Smoe, Clem, Flywheel, Private Snoops, Overby, or Sapo Was …Read the Rest

A Nation of Blanche DuBoises?
April 1, 2012

A Nation of Blanche DuBoises?

Every time I visit the United States, I get the feeling that they think Canadians are a nation of Blanche …Read the Rest

Simple is Really Hard
February 6, 2012

Simple is Really Hard

We were recently charged to create a new logo for a client.  When presented, the logo was approved because it …Read the Rest

Are Food Additives the Solution for Bad Diet
January 28, 2012

Are Food Additives the Solution for Bad Diet

We were recently in the United States where additives are much more permitted than they are in Canada.  There we …Read the Rest

Some Marketers Live on Islands
January 21, 2012

Some Marketers Live on Islands

Advertising and communications agencies are agents of change.  As should be Marketing personnel.  We try to get potential customers to …Read the Rest

The Dumb Santa Is a Mean Meme
December 10, 2011

The Dumb Santa Is a Mean Meme

As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped …Read the Rest

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