Calexis

Life

Scott Pilgrim vs. The Roller Derby Babes
August 30, 2010

Scott Pilgrim vs. The Roller Derby Babes

This past Saturday we were out and about.  We went to two events.  Both were extremely good examples of …Read the Rest

Who Cares About Fine Print — Other Than Lawyers
August 22, 2010

Who Cares About Fine Print — Other Than Lawyers

More and more we are forced to sign contracts for virtually everything that we get.  There are credit card basically …Read the Rest

How The TV News Became Advertising
August 17, 2010

How The TV News Became Advertising

Some days I see television as just a little bad programming sandwiched between news and advertising.
News is all about bad …Read the Rest

When Service Goes Bad and Customers Get Ugly
August 11, 2010

When Service Goes Bad and Customers Get Ugly

The other day a Jet Blue Flight attendant who was hit in the head and told off by a disgruntled …Read the Rest

Pitch-Till-U-Win Marketing
August 5, 2010

Pitch-Till-U-Win Marketing

One of the oldest carnival games in the world is Pitch-Til-U-Win.
“Ya pays your money and takes your chances” trying to …Read the Rest

Independence vs Interdependence
July 30, 2010

Independence vs Interdependence

There has been a lot written lately about whether mankind improved when we became “civilized” or whether we were better …Read the Rest

U.S. To Infuse Half a Trillion into Gulf Economy
July 25, 2010

U.S. To Infuse Half a Trillion into Gulf Economy

Now the well has been capped and the oil is washing on shore, let loose the hounds of the law …Read the Rest

The Cell of Identity Sets
July 17, 2010

The Cell of Identity Sets

Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and …Read the Rest

Was the World Cup a Flop?
July 9, 2010

Was the World Cup a Flop?

The World Cup in South Africa has been an exciting event, particularly for those of us who otherwise don’t see …Read the Rest

We Could Have Stopped the Riot
June 29, 2010

We Could Have Stopped the Riot

When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest

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