Calexis

Life

The Cell of Identity Sets
July 17, 2010

The Cell of Identity Sets

Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and …Read the Rest

Was the World Cup a Flop?
July 9, 2010

Was the World Cup a Flop?

The World Cup in South Africa has been an exciting event, particularly for those of us who otherwise don’t see …Read the Rest

We Could Have Stopped the Riot
June 29, 2010

We Could Have Stopped the Riot

When the riots hit Toronto over the weekend, as part of the world performance for the G20 meetings, we had …Read the Rest

Genealogy Replaces Community
June 25, 2010

Genealogy Replaces Community

It seems like everyone is doing genealogy these days.
There are television shows and lots of on-line resources that make the …Read the Rest

Naming Things: An Advertising Solution
June 2, 2010

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, …Read the Rest

Please Bail Out Toronto
May 19, 2010

Please Bail Out Toronto

The European Union is going to put up trillions of dollars to bail out Greece.  Why?  Because the Greek government …Read the Rest

I Pity the Poor Connoisseur
May 12, 2010

I Pity the Poor Connoisseur

When I open a middling bottle of red wine, I can enjoy it.  It is wine and it is good.  …Read the Rest

Gaming the System
May 2, 2010

Gaming the System

Some people seem to spend a lot of their time “gaming the system.”  That is trying to figure out what …Read the Rest

Message to the Obese: Stay Fat!
April 17, 2010

Message to the Obese: Stay Fat!

We have been telling consumers to loose weight for six or seven years now.  We even helped Subway’s Jared start …Read the Rest

The God of Small Mercies
February 26, 2010

The God of Small Mercies

The Greeks, Romans, Hindus and many others had pantheons of gods and goddesses.  But no one had a God of …Read the Rest

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