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Failing the Marshmallow Test
June 11, 2016

Failing the Marshmallow Test

We wrote a blog about the Marshmallow Test some years ago. That’s when kids are given one marshmallow and are …Read the Rest

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify
May 13, 2016

Ethnic Stereotypes: Easy for Attitudes, Hard to Identify

I was recently in an all-you-can-eat sushi place.  While they served Japanese food, I noticed that all the servers were …Read the Rest

Marketers Make Mistakes About Age
April 26, 2016

Marketers Make Mistakes About Age

How old you are is a chronological fact.  However, very few people act their chronological age.
So why do marketers target …Read the Rest

Narcissism of Small Differences
March 31, 2016

Narcissism of Small Differences

How many times have clients asked us to change fonts, change colour shades, change layouts.  Small adjustments that get deemed …Read the Rest

If I’m Not Yelling, I’m Not Selling
January 22, 2016

If I’m Not Yelling, I’m Not Selling

Watching car retailers do their own commercials on TV often makes me cringe.  They start their commercials yelling and keep …Read the Rest

Bartolomeo Cristofori Should Have Had a Patent
September 2, 2015

Bartolomeo Cristofori Should Have Had a Patent

The recent 350th anniversary of the invention of the piano brought to mind the immense changes we have seen in …Read the Rest

Republican Primary – Survivor
August 5, 2015

Republican Primary – Survivor

We have been watching the herd of US Republican candidates scramble and shoot off darts at each other, forming alliances …Read the Rest

I Joined a Knew Fraterkneety
July 15, 2015

I Joined a Knew Fraterkneety

Have you ever noticed how commonalities can bind people?  How when you run into someone, even in the South China …Read the Rest

Fears for Tiers
June 14, 2015

Fears for Tiers

We have heard a lot about the danger of two tier systems, particularly with respect to our medical system.  The …Read the Rest

Listening to Out of Date Music
April 17, 2015

Listening to Out of Date Music

We were listening to an oldies station the other day, when it occurred to me that the lyrics might be …Read the Rest

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