Storming the CASL
It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL). But it is like a single person becoming …Read the Rest
Life
What Is an Offensive Team Name?
With the media controversy about the name of the Washington Redskins, we need to ask “What’s in a name?” and …Read the Rest
The Successful Failure of Pampers in Venezuela
We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest
OMGTV News! It’s Sensational!
Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories. Every …Read the Rest
Green Beans and the Journal of Experimental Social Psychology
Necessity breeds invention. At one time I was reduced to living off of green beans. That motivated me into publishing …Read the Rest
Hey Calexis, Why the Funny Name?
Names are funny things. They are the nouns of our lives. They create expectations and label us. They become our …Read the Rest
Why Do American Border Guards Dislike Canadians?
You drive over the Ambassador Bridge from Windsor and pull up to a bulletproof booth, laden with video cameras, signs …Read the Rest
The Politics of the Carbon Copy
When we send emails or memos (like that happens anymore), we are given choices of cc and bcc. However, there …Read the Rest
The Green Dwarf
There were many times when we presented commercials to clients who we felt had to make changes to make sure …Read the Rest
Let’s Hear It for the Right Brained Economists
When I was in school, Economics was a purely left brained logical pursuit. This always confused me because I knew …Read the Rest