Calexis

Life

It’s the Rustle in the Grass That Is the Most Important
December 21, 2014

It’s the Rustle in the Grass That Is the Most Important

Anthropologists tell us that ancient humans had to decide, when they heard a rustle in the grass, whether it …Read the Rest

The Yellowing of the Yellow Pages
November 4, 2014

The Yellowing of the Yellow Pages

We have had many clients who had relied on Yellow Pages over the years.  That was years ago.  Retail businesses …Read the Rest

The Secret Lives of Pens and Umbrellas
October 15, 2014

The Secret Lives of Pens and Umbrellas

Ever notice how some man-made objects seem to have lives of their own, independent of their owners.
Sure these objects are …Read the Rest

IKEA Hacks and Secret Menus
September 8, 2014

IKEA Hacks and Secret Menus

Many fast food restaurants have secret menus – in fact there are websites set up to let inquiring minds get …Read the Rest

12 Things That Bug Me About Web Content Trends
August 27, 2014

12 Things That Bug Me About Web Content Trends

Have you noticed the proliferation of numbered lists on every website you visit (listicles)?  Not on just one or two, …Read the Rest

Disintermediation: The Concept of the Decade
August 15, 2014

Disintermediation: The Concept of the Decade

Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest

Hey Europe!  Welcome to Multiculturalism
July 8, 2014

Hey Europe! Welcome to Multiculturalism

People in the New World, the Americas and Australia, are fairly used to multiculturalism.  The majority of the populations in …Read the Rest

Storming the CASL
June 30, 2014

Storming the CASL

It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL).  But it is like a single person becoming …Read the Rest

What Is an Offensive Team Name?
June 24, 2014

What Is an Offensive Team Name?

With the media controversy about the name of the Washington Redskins, we need to ask “What’s in a name?” and …Read the Rest

The Successful Failure of Pampers in Venezuela
May 28, 2014

The Successful Failure of Pampers in Venezuela

We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest

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