It’s the Rustle in the Grass That Is the Most Important
Anthropologists tell us that ancient humans had to decide, when they heard a rustle in the grass, whether it …Read the Rest
Life
The Yellowing of the Yellow Pages
We have had many clients who had relied on Yellow Pages over the years. That was years ago. Retail businesses …Read the Rest
The Secret Lives of Pens and Umbrellas
Ever notice how some man-made objects seem to have lives of their own, independent of their owners.
Sure these objects are …Read the Rest
IKEA Hacks and Secret Menus
Many fast food restaurants have secret menus – in fact there are websites set up to let inquiring minds get …Read the Rest
12 Things That Bug Me About Web Content Trends
Have you noticed the proliferation of numbered lists on every website you visit (listicles)? Not on just one or two, …Read the Rest
Disintermediation: The Concept of the Decade
Disintermediation is a manifestation of the digital age.
Disintermediation is mostly about organizations using the internet or technology to save money by …Read the Rest
Hey Europe! Welcome to Multiculturalism
People in the New World, the Americas and Australia, are fairly used to multiculturalism. The majority of the populations in …Read the Rest
Storming the CASL
It is great that Canada has passed the Canadian Anti-Spam Legislation (CASL). But it is like a single person becoming …Read the Rest
What Is an Offensive Team Name?
With the media controversy about the name of the Washington Redskins, we need to ask “What’s in a name?” and …Read the Rest
The Successful Failure of Pampers in Venezuela
We won the assignment to launch Pampers into Venezuela for Procter & Gamble and it looked like a slam dunk.
Venezuela …Read the Rest