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What is the Value of Your Image…
October 25, 2013

What is the Value of Your Image…

The concept that branding is to value is a well established idea.
To effectively brand you need to treat your product …Read the Rest

Recycled Ideas May Help Save the US
September 28, 2013

Recycled Ideas May Help Save the US

The United States is a country of extremes: politically, economically, religiously, geographically.  It seems that there are few things that …Read the Rest

Pulling Up the Ladder Behind Us
September 15, 2013

Pulling Up the Ladder Behind Us

Everyone thinks that the way things are now is the way they have always been.  You hear it in dismay …Read the Rest

Pudding Your Best Foot Forward
August 29, 2013

Pudding Your Best Foot Forward

Years ago, one of my first real assignments in advertising was as the Account Executive on Jell-O Pudding at Y&R …Read the Rest

We Need an English Áccent
August 21, 2013

We Need an English Áccent

Asian languages are famed for intonation which we are told is unlike languages like English.  For example, in Cantonese the …Read the Rest

Footage to Minimize Anal Leakage and Possible Death
April 6, 2013

Footage to Minimize Anal Leakage and Possible Death

On a recent visit to Florida, I ended up seeing a lot of pharmaceutical commercials for all manner of pharmaceutical …Read the Rest

A Case for the Berlitz School of Menu
January 22, 2013

A Case for the Berlitz School of Menu

Hello Berlitz!  Hello Rosetta Stone!  You think we want to speak Mandarin fluently in 30 days – HAH!
What we really …Read the Rest

Terry Fox for Patron Saint of Canada
September 18, 2012

Terry Fox for Patron Saint of Canada

After 30 years you might think the local hero halo would have faded.  This Sunday, there were still huge crowds …Read the Rest

We Know What We Want!  And We Don’t Like It!
September 6, 2012

We Know What We Want! And We Don’t Like It!

Ever run into those clients who want to micromanage the advertising execution and plans?  What agency person hasn’t?
These clients want …Read the Rest

Why There Are Candies in My Office?
July 3, 2012

Why There Are Candies in My Office?

For most of my career I have kept a large apothecary jar of candy in my office.  Rarely does anyone …Read the Rest

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