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Some Marketers Live on Islands
January 21, 2012

Some Marketers Live on Islands

Advertising and communications agencies are agents of change.  As should be Marketing personnel.  We try to get potential customers to …Read the Rest

The Dumb Santa Is a Mean Meme
December 10, 2011

The Dumb Santa Is a Mean Meme

As we enter the holiday season, there is a new meme emerging – the dumb Santa that gets one upped …Read the Rest

Using the Right Coke Cans
November 27, 2011

Using the Right Coke Cans

There are dozens of examples in the Carnie business that can be lessons for the marketing business.  I’m a Carnie, …Read the Rest

Facebook: I Am My Own Celebrity
November 19, 2011

Facebook: I Am My Own Celebrity

Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends …Read the Rest

The British Are Messing with Our Language!
November 9, 2011

The British Are Messing with Our Language!

I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest

Aim Creative at Who the Target Thinks They Are, Not Who They Are
November 2, 2011

Aim Creative at Who the Target Thinks They Are, Not Who They Are

We buy media against demographics like age, income and education.  And target our creative at that target.  Consistent …Read the Rest

Race and Class: A Big Reversal Between the US and UK
October 23, 2011

Race and Class: A Big Reversal Between the US and UK

Over the past couple months, there have been more racially fuelled riots in London.  Now we have demonstrations on Wall …Read the Rest

Are We Creating a Marshmallow Society?
October 11, 2011

Are We Creating a Marshmallow Society?

In a famous psychology experiment in the 60s, Walter Mischel tested children on their ability to defer gratification.   The kids …Read the Rest

An Ugly Tie Can Look Good
October 6, 2011

An Ugly Tie Can Look Good

I was in Vancouver recently and was asked, on the spur of the moment, to create a commercial for a …Read the Rest

In the Clash Between Technology and Psychology: The Winner Is…
September 30, 2011

In the Clash Between Technology and Psychology: The Winner Is…

Our technology is evolving fast.  Moore’s Law says that processor speed will double every eighteen months.  That’s incredible!
On the other …Read the Rest

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