Back in the mid ’80’s, we presented some outstanding creative to our Texaco client. They loved it. Their President told me it was the best oil company TV creative in a long time.
He asked me what we would do if they increased their advertising budget substantially. “Think about it and …Read the Rest
It is hard not to like one of Michael Lewis‘ books. The Undoing Project is no exception. It is …Read the Rest
Have you noticed that the TV news, national and local, have upped their cutesy factor. In the past, clever lines …Read the Rest
What about the fish that got away? It gets bigger every time you tell the story. Why does it get …Read the Rest
I have always been curious about how a movie release coincidentally coincides with a major news story. It has happened …Read the Rest
Why do advertisers feel the need for a profound sounding end line? Do they think it elevates their product?
Often when …Read the Rest
Have you noticed the proliferation of numbered lists on every website you visit (listicles)? Not on just one or two, …Read the Rest
People in the New World, the Americas and Australia, are fairly used to multiculturalism. The majority of the populations in …Read the Rest
Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories. Every …Read the Rest
Everyone says that Advertising is a young person’s business. True, it is an industry that requires the endless energy and …Read the Rest
The Boston Globe was sold last week for $70 million dollars, by the NY Times to Boston Red Sox owner, …Read the Rest