Calexis

Media Criticism

June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked with.  They weren’t interested in the marketing successes, the clever commercials, nope, none of that.  Just the famous people I may have met.
When you work in advertising, it is a …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

The Undoing Project
December 29, 2016

The Undoing Project

It is hard not to like one of Michael Lewis‘ books.  The Undoing Project is no exception. It is …Read the Rest

Copywriters Have Taken Over the News
October 3, 2015

Copywriters Have Taken Over the News

Have you noticed that the TV news, national and local, have upped their cutesy factor.  In the past, clever lines …Read the Rest

Brian Williams and Story Creep
February 9, 2015

Brian Williams and Story Creep

What about the fish that got away?  It gets bigger every time you tell the story.  Why does it get …Read the Rest

Best Promotion of the Year: The Interview
December 28, 2014

Best Promotion of the Year: The Interview

I have always been curious about how a movie release coincidentally coincides with a major news story.  It has happened …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

12 Things That Bug Me About Web Content Trends
August 27, 2014

12 Things That Bug Me About Web Content Trends

Have you noticed the proliferation of numbered lists on every website you visit (listicles)?  Not on just one or two, …Read the Rest

Hey Europe!  Welcome to Multiculturalism
July 8, 2014

Hey Europe! Welcome to Multiculturalism

People in the New World, the Americas and Australia, are fairly used to multiculturalism.  The majority of the populations in …Read the Rest

OMGTV News!  It’s Sensational!
May 14, 2014

OMGTV News! It’s Sensational!

Do you get irritated by the TV news anchors always throwing in extra adjectives to sensationalize their news stories.  Every …Read the Rest

The Advertising Advantages and Disadvantages of Youth
February 16, 2014

The Advertising Advantages and Disadvantages of Youth

Everyone says that Advertising is a young person’s business.  True, it is an industry that requires the endless energy and …Read the Rest

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