There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 virus. Almost all of the messages use the same format: we are good guys and we have put some special programs out as a result of COVID19.
Some have made donations …Read the Rest
US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest
Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late? These are the judgmental …Read the Rest
I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked …Read the Rest
Back in the mid ’80’s, we presented some outstanding creative to our Texaco client. They loved it. Their President told …Read the Rest
It is hard not to like one of Michael Lewis‘ books. The Undoing Project is no exception. It is …Read the Rest
Have you noticed that the TV news, national and local, have upped their cutesy factor. In the past, clever lines …Read the Rest
What about the fish that got away? It gets bigger every time you tell the story. Why does it get …Read the Rest
I have always been curious about how a movie release coincidentally coincides with a major news story. It has happened …Read the Rest
Why do advertisers feel the need for a profound sounding end line? Do they think it elevates their product?
Often when …Read the Rest
Have you noticed the proliferation of numbered lists on every website you visit (listicles)? Not on just one or two, …Read the Rest