Calexis

Media Criticism

April 17, 2020

Marketing in the Time of COVID19

There are a lot of advertisers who got messages out very quickly during the shut down due to the COVID19 virus.  Almost all of the messages use the same format:  we are good guys and we have put some special programs out as a result of COVID19.
Some have made donations …Read the Rest

Celebrity Makes a Village of a Mass World
February 20, 2020

Celebrity Makes a Village of a Mass World

US Historian Daniel Boorstin, in his book The Image, noted that “The celebrity is a person who is known for …Read the Rest

Extra Adjectives: How the News Becomes Propaganda
July 23, 2018

Extra Adjectives: How the News Becomes Propaganda

Have you noticed the extra spin-worthy adjectives that have crept into the news reports of late?  These are the judgmental …Read the Rest

Celebrities as Milestones
June 9, 2018

Celebrities as Milestones

I was recently at a family reunion and the younger generation all wanted to know what celebrities I had worked …Read the Rest

The 10 O’Clock News Update Meant More Than a Billion
December 15, 2017

The 10 O’Clock News Update Meant More Than a Billion

Back in the mid ’80’s, we presented some outstanding creative to our Texaco client.  They loved it.  Their President told …Read the Rest

The Undoing Project
December 29, 2016

The Undoing Project

It is hard not to like one of Michael Lewis‘ books.  The Undoing Project is no exception. It is …Read the Rest

Copywriters Have Taken Over the News
October 3, 2015

Copywriters Have Taken Over the News

Have you noticed that the TV news, national and local, have upped their cutesy factor.  In the past, clever lines …Read the Rest

Brian Williams and Story Creep
February 9, 2015

Brian Williams and Story Creep

What about the fish that got away?  It gets bigger every time you tell the story.  Why does it get …Read the Rest

Best Promotion of the Year: The Interview
December 28, 2014

Best Promotion of the Year: The Interview

I have always been curious about how a movie release coincidentally coincides with a major news story.  It has happened …Read the Rest

Context Is Needed for Effective Tag Lines
September 24, 2014

Context Is Needed for Effective Tag Lines

Why do advertisers feel the need for a profound sounding end line?  Do they think it elevates their product?
Often when …Read the Rest

12 Things That Bug Me About Web Content Trends
August 27, 2014

12 Things That Bug Me About Web Content Trends

Have you noticed the proliferation of numbered lists on every website you visit (listicles)?  Not on just one or two, …Read the Rest

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