Two of the key elements of Facebook are friending and likes. We ask others we know to be our friends and like us. And they ask us to be their friends. We expect our friends to like our comments or postings and be supportive. On inspection of many peoples’ Facebook …Read the Rest
I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest
The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest
Quite often we see “one off,” “stand alone,” “one shot” ads. These ads are designed for a single purpose – …Read the Rest
On Canada Day, it is time to think of our national character. So here is a sideways look.
I have often …Read the Rest
Everyone in our industry is orgasmic about Social Media. We are running off in all directions at the same time …Read the Rest
Humans used to take pride in knowing all kinds of things, in being able recall information about things, in spelling …Read the Rest
Canada has always been accused of being polite and blasé. It is difficult to explain to my US friends how …Read the Rest
Go to the Globe and Mail articles regarding politics and it is crammed with Liberal Party blather for the first …Read the Rest
Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest
As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest