Calexis

Media Criticism

Newspaper Sell Offs Latest Symptoms of Decline
August 7, 2013

Newspaper Sell Offs Latest Symptoms of Decline

The Boston Globe was sold last week for $70 million dollars, by the NY Times to Boston Red Sox owner, …Read the Rest

Are QR Codes the New RSS Feed?
October 4, 2012

Are QR Codes the New RSS Feed?

For the past few years clients have been asking for more and more QR Codes (short for Quick Response Codes) …Read the Rest

Stooges in Advertising
May 1, 2012

Stooges in Advertising

Many people think that “Stooge” is just a name for the Three Stooges.  Not so.  There are stooges in advertising …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Facebook: I Am My Own Celebrity
November 19, 2011

Facebook: I Am My Own Celebrity

Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends …Read the Rest

The British Are Messing with Our Language!
November 9, 2011

The British Are Messing with Our Language!

I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest

What if We Advertised Products Like Politicians Advertise?
July 27, 2011

What if We Advertised Products Like Politicians Advertise?

The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest

Why Campaigns Are Stronger than Ads
July 7, 2011

Why Campaigns Are Stronger than Ads

Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – …Read the Rest

Canadians: The Inside Outsiders
July 1, 2011

Canadians: The Inside Outsiders

On Canada Day, it is time to think of our national character.  So here is a sideways look.
I have often …Read the Rest

Social Media: Is it a Game Changer or a Blue Suit?
June 1, 2011

Social Media: Is it a Game Changer or a Blue Suit?

Everyone in our industry is orgasmic about Social Media.  We are running off in all directions at the same time …Read the Rest

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