Calexis

Media Criticism

Stooges in Advertising
May 1, 2012

Stooges in Advertising

Many people think that “Stooge” is just a name for the Three Stooges.  Not so.  There are stooges in advertising …Read the Rest

The Pitch Lacks The Punch
April 12, 2012

The Pitch Lacks The Punch

There is a new reality TV series about to begin on AMC showing the inside world of advertising agencies.  It …Read the Rest

Facebook: I Am My Own Celebrity
November 19, 2011

Facebook: I Am My Own Celebrity

Two of the key elements of Facebook are friending and likes.  We ask others we know to be our friends …Read the Rest

The British Are Messing with Our Language!
November 9, 2011

The British Are Messing with Our Language!

I was listening to a BBC podcast the other day where people were mispronouncing words, one after another, from medicine …Read the Rest

What if We Advertised Products Like Politicians Advertise?
July 27, 2011

What if We Advertised Products Like Politicians Advertise?

The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest

Why Campaigns Are Stronger than Ads
July 7, 2011

Why Campaigns Are Stronger than Ads

Quite often we see “one off,” “stand alone,” “one shot” ads.  These ads are designed for a single purpose – …Read the Rest

Canadians: The Inside Outsiders
July 1, 2011

Canadians: The Inside Outsiders

On Canada Day, it is time to think of our national character.  So here is a sideways look.
I have often …Read the Rest

Social Media: Is it a Game Changer or a Blue Suit?
June 1, 2011

Social Media: Is it a Game Changer or a Blue Suit?

Everyone in our industry is orgasmic about Social Media.  We are running off in all directions at the same time …Read the Rest

I Used To Be My Own Google
May 25, 2011

I Used To Be My Own Google

Humans used to take pride in knowing all kinds of things, in being able recall information about things, in spelling …Read the Rest

Canadian Election Gets No Erection
April 13, 2011

Canadian Election Gets No Erection

Canada has always been accused of being polite and blasé.  It is difficult to explain to my US friends how …Read the Rest

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