Why Campaigns Are Stronger than Ads
Quite often we see “one off,” “stand alone,” “one shot” ads. These ads are designed for a single purpose – …Read the Rest
Media Criticism
Canadians: The Inside Outsiders
On Canada Day, it is time to think of our national character. So here is a sideways look.
I have often …Read the Rest
Social Media: Is it a Game Changer or a Blue Suit?
Everyone in our industry is orgasmic about Social Media. We are running off in all directions at the same time …Read the Rest
I Used To Be My Own Google
Humans used to take pride in knowing all kinds of things, in being able recall information about things, in spelling …Read the Rest
Canadian Election Gets No Erection
Canada has always been accused of being polite and blasé. It is difficult to explain to my US friends how …Read the Rest
Social Media Overkill Can Create Backlash
Go to the Globe and Mail articles regarding politics and it is crammed with Liberal Party blather for the first …Read the Rest
The Radiation Cloud is Coming!!
Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest
Super Bowl Commercials: Canada versus the United States
As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest
Using Social Media to Communicate the Risks in Social Media
There is nothing more appropriate than fighting fire with fire. Unless it is water.
The hot topic amongst us marketing people …Read the Rest
Advertising Effectiveness Through Association: Get Yer Jesus Coins
Humans are really susceptible to peer influence. Association of a known person to a product or service can pay huge …Read the Rest