Calexis

Media Criticism

Social Media: Is it a Game Changer or a Blue Suit?
June 1, 2011

Social Media: Is it a Game Changer or a Blue Suit?

Everyone in our industry is orgasmic about Social Media.  We are running off in all directions at the same time …Read the Rest

I Used To Be My Own Google
May 25, 2011

I Used To Be My Own Google

Humans used to take pride in knowing all kinds of things, in being able recall information about things, in spelling …Read the Rest

Canadian Election Gets No Erection
April 13, 2011

Canadian Election Gets No Erection

Canada has always been accused of being polite and blasé.  It is difficult to explain to my US friends how …Read the Rest

Social Media Overkill Can Create Backlash
April 1, 2011

Social Media Overkill Can Create Backlash

Go to the Globe and Mail articles regarding politics and it is crammed with Liberal Party blather for the first …Read the Rest

The Radiation Cloud is Coming!!
March 19, 2011

The Radiation Cloud is Coming!!

Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest

Super Bowl Commercials: Canada versus the United States
February 8, 2011

Super Bowl Commercials: Canada versus the United States

As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest

Using Social Media to Communicate the Risks in Social Media
December 29, 2010

Using Social Media to Communicate the Risks in Social Media

There is nothing more appropriate than fighting fire with fire.  Unless it is water.
The hot topic amongst us marketing people …Read the Rest

Advertising Effectiveness Through Association: Get Yer Jesus Coins
December 14, 2010

Advertising Effectiveness Through Association: Get Yer Jesus Coins

Humans are really susceptible to peer influence.  Association of a known person to a product or service can pay huge …Read the Rest

The Dolphin Is Definitely a Fish
November 30, 2010

The Dolphin Is Definitely a Fish

There is no doubt that the dolphin is a fish!  It swims all the time; it can’t live on land; …Read the Rest

Advertising:  “Just following orders”
October 31, 2010

Advertising: “Just following orders”

Advertising takes a lot of heat as a whipping boy for cultural and businesses excesses and foibles.  But is advertising …Read the Rest

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