What if We Advertised Products Like Politicians Advertise?
The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest
The advertising community has long been accused of packaging politicians as if they were soap.
But Politicians have discovered negative advertising …Read the Rest
Quite often we see “one off,” “stand alone,” “one shot” ads. These ads are designed for a single purpose – …Read the Rest
On Canada Day, it is time to think of our national character. So here is a sideways look.
I have often …Read the Rest
Everyone in our industry is orgasmic about Social Media. We are running off in all directions at the same time …Read the Rest
Humans used to take pride in knowing all kinds of things, in being able recall information about things, in spelling …Read the Rest
Canada has always been accused of being polite and blasé. It is difficult to explain to my US friends how …Read the Rest
Anyone watching the TV news, particularly in the US, has to be trembling in fear that the radiation cloud from …Read the Rest
As Monday after the Super Bowl rolls around, the conversation is usually as much about what commercials aired as it …Read the Rest